DOE and Ad Council Launch Energy Efficiency Campaigns for Kids

DOE launched two new energy efficiency campaigns for kids on September 12: "What's your Excuse?," which is focused on the 8-12 "tween" market, and a Tinker Bell-themed campaign for 8- to 9-year olds. The two campaigns were developed in partnership with the Advertising Council and are designed to educate children about the importance of energy efficiency. "What's your Excuse?" encourages tweens to save energy at home with a 10-step energy action plan, and includes tips, games, and downloads posted on a Web site called "Lose Your Excuse." The campaign is supported by the pro bono efforts of Goodby, Silverstein and Partners, which developed public service announcements for television, radio, outdoor, and Web media. The Tinker Bell campaign consists of television, online, and outdoor public service announcements created by the Advertising Council to educate children about positive energy saving habits. The campaign directs children to visit the kids section of the DOE Office of Energy Efficiency and Renewable Energy (EERE) Web site. See the DOE press release, the Lose Your Excuse Web site, and the EERE Kids Web site.

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