Risk Communication and Management The risks we face are increasing daily. Growing population, settlements in high-risk areas, amplified reliance on technology (power, data systems, etc.), increasing hazardous materials transport, emerging infectious diseases and antimicrobial resistance, and increases in terrorism have all raised our level of risk. It is imperative, then, that government agencies, businesses, and volunteer organizations understand how to effectively communicate the realities of risk and to disseminate critical information to specific audiences when a crisis occurs.

One of the most important responsibilities of individuals in leadership roles is to communicate effectively with the public and media before, during, and after a crisis. An informed and educated public is much more likely to make appropriate decisions when faced with a potentially life-threatening risk.

Who communicates messages about risk, when they are communicated, and by what means are all critical to how the messages will be received by target audiences and whether they will ultimately be acted upon in ways that minimize threats to life and safety.

At the end of the day, effective risk communication can be measured by its success in limiting ineffective and fear-driven public responses, securing compliance with public preventive measures, reducing public misinformation, and fostering trust and credibility.

The Argonne National Laboratory Risk Communication Program is staffed by professionals who can help develop or enhance your ability to provide timely, accurate, coordinated, and complete information during an emergency. Our risk communication experts will work with you every step of the way through planning, training, and exercising to help you to:

• Understand the critical role information plays in a crisis
• Take advantage of opportunities to work with the public and media
• Recognize the media’s important role in disseminating information
• Increase spokesperson effectiveness, on- and off-camera
• Develop and implement plans for a comprehensive public information program
• Coordinate information through a Joint Information Center/System
• Test emergency public information capabilities through realistic exercises
• Develop the tools and products needed for public outreach and education