Green Marketing

If you are already competitive in terms of price, quality and performance, adding "green" claims and eco-labels to your marketing strategy may enhance your brand image and secure your market share among the growing number of environmentally concerned consumers.

Start your green marketing campaign by ensuring your green claims are credible. Do this by having your product certified that it was produced in an environmentally sound manner. Once certified, use the eco-labels from the certifying organizations to help consumers make educated choices. The links below can help you learn how.

Green Your Products

• Read EPA's guide Greening Your Products which describes how to introduce new and improved green products
• Certify your product as being "green"
• Explore industry partnerships and product stewardship opportunities to help reduce waste in the product life cycle

Advertising and Eco-Labeling

• Learn green marketing regulations including rules for making environmental claims and labeling energy efficient products
• Add "green" claims and ecolabels to your marketing strategy
• Learn the top six eMarketing tips for marketing to green consumers over the Internet

Market Research

The following resources will help get started researching consumer attitudes and behaviors toward green products.

• Environmnetal E-Market Express
  Find current environmental market research data, international trade leads and events.
• Talk the Walk
  Research and statistics on consumers? attitudes and behaviors in the context of successful green products and sustainable lifestyle marketing strategies.
• Green Consumers : A Growing Market for Local Businesses
  Explains how local businesses can better serve green consumers.
• Green Food Claims
  Reports on how self-declared environmental claims have can mislead consumers about a food's green credentials.
• Understanding Environmental Literacy in America
  Information on consumers' understanding of environmental issues and the need for further environmental education.
• Consumer Reports : Greener Choices
  Information on buying greener products that have minimal environmental impact and meet personal needs.