Recommended Reading
National Center for Health Marketing Articles
- Improving Health Through Health Marketing
- Learn more about the National Center for Health Marketing and Jay Bernhardt, Center Director
- Read the Health Marketing Musings Blog
Health Communication:
- Rice, Ronald E, Atkin, Charles K. Public Communication Campaigns.3rd edition Sage Publications. 2001.
- Wallack, Lawrence, et al. Media Advocacy & Public Health: Power for Prevention. Sage Publications, Newbury Park. 1993.
- Ray, Eileen Berlin & Donohew, Lewis. Communication & Health: Systems & Applications (Communication Textbook Series). Lawrence Erlbaum Associates. 1990.
- Rogers, Everett M. Diffusion of Innovations. Simon & Schuster Trade. 1997.
Health Education:
- US Department of Health & Human Services, Public Health Service, NIH, Office of Cancer Communications, NCI, Making Health Communication Programs Work, A Planners Guide. 2002.
- Breckon, Donald J., et al Community Health Education: Settings, Roles, and Skills for the 21st Century. Aspen Publishers, Inc. Gaithersburg, Maryland. 1994.
- Principles of Community Engagement, CDC, PHPPO.
- Windsor, R. Baranowski T., Clark, N., & Cutter, G. Evaluation of Health Promotion, Health Education and Disease Prevention Programs,2nd Edition Mayfield Publishing Co., Mountain View, CA. 1994
Journalism and the Media:
- Wallack, L., Woodruff, K., Dorfman, L., and Diaz, I. News for a Change: An Advocate's Guide to Working with the Media. Sage. Newbury Park, CA. 1999.
- Atkin, C. and Wallack, L. Mass Communication and Public Health: Complexities and Conflicts. Sage. Newbury Park, CA. 1990.
- Dorfman, L. & Wallack, L. Reporting on Violence: A handbook for journalists by Jane Stevens, Berkeley Media Studies Group. Berkeley, CA. 1997.
Health Theory and Message Design:
- Glanz, Karen et al. Health Behavior & Health Education; Theory , Research and Practice. Jossey-Bass: San Francisco, CA. 2002.
- Coreil, J, Bryant CA & Henderson JN. Social and Behavioral Foundations of Public Health. Sage, Thousand Oaks, CA. 2001.
- Maibach, Edward, Parrott, Roxanne Louiselle, Designing Health Communication Messages: Approaches from Communication Theory and Public Health Practice. Sage Publications, Feb 1995.
- Hinton, T & Schaeffer W., Customer Focused Quality, What to do on Monday Morning. Prentice Hall, Englewood, NJ. 1994.
Social Marketing:
- Andreasen, Alan A., Andreasen, Alan R. Marketing Social Change: Changing Behavior to Promote Health, Social Development & The Environment. Jossey-Bass, Inc. 1995.
- Aaker, David A., Joachimsthaler, Erich. Brand Leadership. The Free Press. 2000.
- Ries, Al & Trout, Jack. The 22 Immutable Laws of Marketing: Violate them At Your Own Risk. Harper Collins Publishers, Inc. May 1994.
Audience Research:
- Curry, D. J. The New Marketing Research Systems: How to Use Strategic Database Information for Better Marketing Decisions. John Wiley & Sons, Inc. New York. 1993.
- Lavin, M. R. Understanding the Census: A Guide for Marketers, Planners, Grant Writers and Other Data Base Users. Epoch Books, Inc. Kenmore, NY. 1996.
- Meyers, J. H. Segmentation and Positioning for Strategic Marketing Decisions. Chicago, IL: American Marketing Association. 1996.
- Weinstein, A. Market Segmentation: Using Demographics, Psychographics and Other Niche Marketing Techniques to Predict Consumer Behavior. (Revised Edition .). Probus Publishing Co. Chicago, IL. 1994.
- Weiss, M. J. The Clustering of America. Harper & Row, Publishers, Inc. New York. 1989.
- Weiss, M. J. The Clustered World: A Guide to Lifestyles in America and Beyond. Little Brown, Inc. New York. 1999.
Multicultural Issues:
- Sebastian, Julian G. & Bushy, Angeline. Special Populations in the Community: Advances in Reducing Health Disparities. Aspen Publications, Gaithersburg, Maryland. 1999.
- Jandt, Fred E. Intercultural Communications: An Introduction 3rd Edition. Sage Publications, Inc. Thousand Oaks. 2001.
- Gudykunst, William B. & Mody, Bella. Handbook of International & Intercultural Communication 2nd Edition. Sage Publications, Thousand Oaks. 2002.
- Rossi & Freeman Guttman, Nurit. Public Health Communication Interventions: Values & Ethical Dilemmas. Sage Publications, Inc. 2000
Entertainment Education:
- Entertainment Education: A Communication Strategy for Social Change. Singhal, Arvind & Rogers, Everett. 1999.
- Entertainment-Education and HIV/AIDS Prevention: A Field Experiment in Tanzania. Vaughan, Peter W, Rogers, Everett, Singhal, Arvind & Swalehe, Ramadhan M. Journal of Health Communication, Volume 5 Supplement 2000.
- Entertainment-Education and Social Change: An Analysis of Parasocial Interaction, Social Learning Collective Efficacy and Paradoxical Communication. Papa, Michael J., Singhal, Arvindm Law, Sweety, Pant, Saumya, Sood, Surichi, Rogers, Everett M. & Shefner-Rogers, Corinne L. Journal of Communication, Volume 50, No 4, 2000.
Web Strategies:
- The Internet and Health Communication: Experiences and Expectations. Rice, R.E. (Editor), Katz, J.E. (Editor). 2000.
- Health and the New Media: Technologies Transforming Personal and Public Health (Lea's Communication Series). Harris, L.M. 1995.
- Wired for Health & Well-being: The Emergence of Interactive Health Communication. Thomas R. Eng, Government Printing Office. 2000.
Communication Evaluation:
- Greene, J.C., & Henry, G.T. New Directions for Evaluation. A Publication of the American Evaluation Association.
- The American Journal of Evaluation. Elsevier Science.
- Guiding Principles for Evaluators. A Report from the AEA Task Force on Guiding Principles for Evaluators.
- Speaking of Health: Assessing Health Communication Strategies for Diverse Populations. Washington, DC: National Academy Press., 2002.
Page last modified on September 27, 2006