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The Outreach & Incentives Division serves the public and the media as the Air District's clearinghouse for information about its programs and operations. The Division manages outreach programs including Spare the Air, Spare the Air Tonight, 1-800-EXHAUST (smoking vehicle reporting), 1-800-HELP-AIR (daily air quality readings), lawn mower and wood stove change-outs, and Bay Area Resource Teams.

Some of its other functions include preparing and producing non-technical publications for the general public, overseeing advertising and public relations on behalf of the Air District, scheduling speakers and conducting educational programs in the schools.

This Division conducts community outreach in support of environmental justice and other Air District policies and initiatives.