E-Health Marketing
Web Interest Group Listserv Archive: November 20, 2007
1) Forrester report forecasts marketing trends to 2012
A new report by Forrester sees a “maturing perspective” on interactive channels where marketers will take advantage of multiple interactive channels rather than a single “revolutionarily channel”. “This maturing perspective on interactive channels coupled with technology advances will lead to a customer-centric future in which interactive technologies actually infuse all marketing efforts.”
http://www.forrester.com/Research/Document/Excerpt/0,7211,42463,00.html
2) FTC Commissioner wants tighter controls on online ads
At a two-day forum on behavioral targeting FTC commissioner Jon Leibowitz announced concern over children seeing online advertising and marketers collecting personal information. This article also points out that Leibowitz takes issue with online site’s privacy policies and their opt-out rather than opt in policies.
However, the online advertising industry didn’t share his view. Randall Rothenberg, president and chief executive of the Interactive Advertising Bureau, said the FTC should not regulate online advertising because it could limit what he called a recent “extraordinary pattern of innovation.”
http://www.nytimes.com/2007/11/02/technology/02adco.html?ref=technology
3) CDC.gov wins two awards in the 2007 eHealth Leadership Awards
Judged by an independent panel of judges familiar with health care and the Internet, 1,100 entries in 12 award categories were rated based on a standard of Internet excellence and how they compared with others in their group classification .
CDC.gov won the Silver Award in the Best Site Design: Consumer General Health Site category where gold and platinum winners included Mayo Clinic and Revolution Health.
And was a Finalist in the eHealth Organizational Commitment: Consumer General Health Site which is based on the organization’s resources and efforts to produce quality interactive health communications. There are only two award levels for organizational commitment: Winner and Finalist. There was no other 2007 Winner in the classification of consumer general health site.
The awards are sponsored by Strategic Health Communications, a company providing marketing, communications and business development for health care organizations
http://www.strategichealthcare.com/awards/winners.php
Page last modified on November 26, 2007