Corporation for National and Community Service to Launch Multi-Year Volunteer Recruitment Campaign at White House Conference on Aging

This January, the first of America’s 77 million baby boomers will turn 60. As they reach retirement age and have more free time, this generation will have a unique opportunity to change the world, much like they did in their formative years. But how do you convince 77 million Americans to get involved?

At the White House Conference on Aging (WHCoA), the Corporation for National and Community Service will unveil a multi-year public service advertising campaign aimed at recruiting America’s baby boomers to volunteer. PSAs will begin running in January 2006 and feature a series of English and Spanish version television, radio, and print ads profiling baby boomers of different backgrounds. Boomers share their stories of how community service changed their lives and invite their peers to join them in making a difference.

Boomer experts will join White House Conference on Aging and Corporation officials to unveil the new campaign. New research about boomers and volunteering and the health benefits of volunteering will be released.

Occurring once every 10 years, the 2005 White House Conference on Aging will address issues pertaining to aging in America and how to improve the lives of older Americans. Civic and social engagement will play an important role as delegates discuss and determine how best to attract the baby boomer demographic to volunteer.

WHAT:

Press briefing organized by the Corporation for National and Community Service. Featured speakers will include:

• David Eisner, CEO, Corporation for National and Community Service
• Dorcas Hardy, WHCoA, Chairwoman of the Policy Committee
• Ken Dychtwald, Ph.D., author, psychologist and gerontologist
• Baby boomers featured in PSA campaign

WHEN:

Monday, December 12, 2005
11:00-12:00 p.m. - Media Registration and Lunch
12:00-1:00 p.m. - Press Briefing, Unveiling of Campaign and Q&A

WHERE:

Wardman Park Marriott Hotel
2660 Woodley Road, NW - Washington, DC
Delaware Rooms A & B

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