The Barometer is a qualitative survey designed
to collect input from active travel trade working in-country to sell and
promote travel to the United States. The quarterly Barometer survey provides
a short-term forecast on travel demand and market conditions in each of
the participating countries.
The Barometer surveys are conducted quarterly via the on-line Barometer
system and report travel demand 3-6 months out. Results are developed
and reported quickly. Subscribers access results using a password-protected
system. Three subscription options provide suppliers, DMO's and marketers
with input from key in-country partners in a consistent and qualitative
survey.
- Quarterly survey since January 2000 in the UK and Brazil. German Travel
Barometer began December 2002.
- Japan and Mexico began February 2004.
- Formats available: Reports are available 24/7 on-line in an html format
located in a password protected site. Data download is also available
upon request.
- Prices range from $800 to $4,999 USD.
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