Promotional
Event Ideas--Suggestions to get you started with
planning activities to publicize and commemorate this month.
Sample Press Release--A
guide for writing your own news releases about special activities
your organization is planning to promote this month.
Sample Media Advisory--A
one-page notice to start local press about an event you want them
to cover. This sample illustrates the format, basic
information to include, and suggestions for distribution.
Sample Op-Ed Article--An
opportunity to express a strong opinion on a particular issue.
Tailor this sample as appropriate or use it as a guide for your
own article.
Radio PSA Scripts--Announcer-read
public service announcement scripts promoting Recovery Month
and workplace substance abuse treatment programs that can result
in free airtime.
Logo Sheet--Camera-ready
artwork of the official logo for National Alcohol and Drug
Addiction Recovery Month is provided for customization of
your materials.
Letterhead--Make
as many copies as you need for your Recovery Month-related
correspondence.
Several materials
are provided to help equip you with information to advance your
efforts and outreach to key audiences regarding substance abuse
treatment. These pieces include statistics, suggested
activities, and examples of success stories to help support your
efforts to promote National Alcohol and Drug Addiction
Recovery Month to various audiences in your community.
Clearinghouses
and Websites--A list of relevant Federal
clearinghouses, resource centers, and Internet addresses of
related online Websites.
State Directors--State
alcohol and drug abuse office contacts for regional information
and support.
Evaluation Form--A
summary of your activities and comments on the usefulness of these
kit materials. Your input is essential to ensuring
continuation and improvement of Federal education about substance
abuse treatment.