eptember 1999 will be observed as National Alcohol and Drug Addiction Recovery Month to promote the importance and effectiveness of substance abuse treatment. This kit has been developed by the Substance Abuse and Mental Health Services Administration's Center for Substance Abuse Treatment to help you educate businesses and the public about the benefits of workplace-supported treatment.

These materials will help you reach people in your community in the large and small business sectors, labor and trade unions, the health insurance industry, the general public, diverse populations, and Americans with disabilities. Through your efforts, we can help people overcome their addictions and begin to lead healthier, happier, and more productive lives on the job and at home. The theme of this year's Recovery Month initiative is Addiction Treatment: Investing in People for Business Success.

Promotional Event Ideas--Suggestions to get you started with planning activities to publicize and commemorate this month.

Sample Press Release--A guide for writing your own news releases about special activities your organization is planning to promote this month.

Sample Media Advisory--A one-page notice to start local press about an event you want them to cover.  This sample illustrates the format, basic information to include, and suggestions for distribution.

Sample Op-Ed Article--An opportunity to express a strong opinion on a particular issue.  Tailor this sample as appropriate or use it as a guide for your own article.

Radio PSA Scripts--Announcer-read public service announcement scripts promoting Recovery Month and workplace substance abuse treatment programs that can result in free airtime.

Logo Sheet--Camera-ready artwork of the official logo for National Alcohol and Drug Addiction Recovery Month is provided for customization of your materials.

Letterhead--Make as many copies as you need for your Recovery Month-related correspondence.

Several materials are provided to help equip you with information to advance your efforts and outreach to key audiences regarding substance abuse treatment.  These pieces include statistics, suggested activities, and examples of success stories to help support your efforts to promote National Alcohol and Drug Addiction Recovery Month to various audiences in your community.

• Bottom Line Benefits
• Getting the Facts about Substance Abuse and Treatment
• A Corporate Response to Alcohol and Drug Addiction
• Recovery From Alcohol and Drug Addiction:  A  Role for Small Business
• Promoting Addiction Treatment to Unions
• Promoting Substance Abuse Treatment to a Diverse Workforce

Allied Organizations--A comprehensive list of groups affiliated with this year's National Alcohol and Drug Addiction Recovery Month observance.

Clearinghouses and Websites--A list of relevant Federal clearinghouses, resource centers, and Internet addresses of related online Websites.

State Directors--State alcohol and drug abuse office contacts for regional information and support.

Evaluation Form--A summary of your activities and comments on the usefulness of these kit materials.  Your input is essential to ensuring continuation and improvement of Federal education about substance abuse treatment.