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Citizen Market Research and Insights
Technology Trends and Web 2.0 - 3.0
USA Services is a Web 2.0 leader in the government. We have a blog, and USA.gov will soon have its own YouTube channel. In an effort to keep looking forward, USA Services monitors market research to see what Web 3.0 will look like.
Improving Technology Utilization in Electronic Government around the World, 2008
August 17, 2008 | Darrell M. West, Vice President and Director, Governance Studies, Brookings Institute
" This report reviews the current condition of electronic government and makes practical suggestions for improving the delivery of information and services over the Internet. .Using a detailed analysis of 1,667 national government websites in 198 nations around the world undertaken in Summer 2008, this report studies the types of features available online, the variation that exists across countries, and how current e-government trends compare to previous years, as far as 2001. "
Why Marketers Shouldn't IgnoreTthe Widget Craze
August 14, 2008 | Kristina Knight, BizReport.com
Once thought of as a cool way to share online content with friends, the widget is quickly coming into its own and advertisers are taking note. However, advertiser adoption is still behind the adoption rate of consumers, which makes widgets even more important for marketers. Because so many consumers are using widgets, it makes sense to place ads or sponsor content in widgets.
Social Nedia Ousting Email?
August 7, 2008 | Helen Leggatt, BizReport.com
The growing popularity of social media is being seen as responsible for the falling use of email. Such are the findings of a recent JupiterResearch survey.
Governing in the Age of Web 2.0
August 5, 2008 | Bill Shrier, eDigital Communities
A set of technologies named "Web 2.0" is transforming the Internet. Sites such as YouTube, Myspace and Facebook plus RSS feeds, blogs and wiki's attract hundreds of millions of people. Yet this transformation by Web 2.0 of government is just now beginning. How might it occur?
Tweens Use Search to Navigate 'Net
August 4, 2008 | Helen Leggatt, BizReport.com
Search is an integral part of a tween's online toolbox, according to a new study commissioned by DoubleClick Performics, and an online channel much overlooked by many marketing to youngsters.
Federal Mobility 2.0 Study Shows Feds Are Reaping the Benefits of Wireless Internet Access
July 8, 2008 | Business Wire
Telework ExchangeSM, a public-private partnership focused on telework in government, announced the results of the 'Federal Mobility 2.0' study. Underwritten by Sprint (NYSE:S), the study examines Federal teleworkers, non-teleworkers, and Federal IT executives' attitudes toward wireless Internet and the state of wireless Internet security. The study reveals that more than half of all Federal employees, including teleworkers, are using wireless Internet for work purposes and report significant productivity and continuity of operations (COOP) benefits. Further, the majority ' 83 percent ' of Federal IT executives find that wireless Internet can be used securely.
Have Your Avatar Call My Avatar: Doing Business Virtually
June 24, 2008 | Mary K. Pratt, CIO.com
Lots of corporations are dabbling in virtual worlds, but no one has found the killer application--yet.
Transportation Tries Out Wikis, Blogs and More
June 23, 2008 | Dan Mintz, FederalTimes.com
" Our thought was that this gave us a faster way to present to the public messages that otherwise would take a long time to publish and would often get distorted. We are learning much more than that is happening. "
1 in 4 Internet Users Visit Social Networking Sites
June 20, 2008 | Helen Leggatt, BizReport.com
Until recently, social networking was a relatively niche Internet activity. Nowadays many Internet users have integrated them into their daily lives, and perhaps the business community will be the next to embrace it.
Reports: Summer is a Great Time for Social Marketing
June 19, 2009 | Kristina Knight, BizReport.com
During the month of May, Hitwise found that MySpace received just over 70% of social networking visits. Facebook remained in the second position with almost 17% of visits. Researchers also found that time spent on social networks has increased 71% year over year.
How Consumers Are Engaging on Mobiles
June 19, 2008 | Kristina Knight, BizReport.com
A recent Experian report found that in 30 countries cell phones have reached 100% usage per capita. The most popular cell phone activity remains talking. Second (59% engagement level) is text messaging, followed by taking pictures (49%) and downloading ring tones (17%). Accessing the mobile web and email are increasingly popular activities on mobile phones.
Web Self-Service Helps 311 Call Centers Reduce Load
June 13, 2008 | Chandler Harris, Government Technology
The Gartner study on the Minneapolis 311 call center found a significant return on investment when residents used the Web instead of calling 311, which forces agents to log cases on the customer's behalf. The study found that each telephone call or e-mail inquiry cost an estimated $4.50, while Web self-service cost 50 cents per inquiry.
The Internet and the 2008 Election
June 15, 2008 | Aaron Smith Lee Rainie - Pew Internet and the American Life Project
Fully 46% of all Americans have used the internet, email or cell phone text messaging to get news about the campaign, share their views and mobilize others. 35% of Americans say they have watched online political videos--a figure that nearly triples the reading the Pew Internet Project got in the 2004 race.
10% say they have used social networking sites such as Facebook or MySpace to gather information or become involved. This is particularly popular with younger voters: Two-thirds of internet users under the age of 30 have a social networking profile, and half of these use social networking sites to get or share information about politics or the campaigns.
Gov’t. 2.0: Wikis, Blogs and More
June 10, 2008 Elise CastelliI, FederalTimes.com
EPA's Molly O’Neill and others like her are breaking down cultural barriers that have long made government a transaction rather than a conversation for citizens, said Frank DiGiammarino, vice president for strategic initiatives at the National Academy of Public Administration.
The Second Coming of Web 2.0
June 1, 2008 | Marshall Lager, destinationCRM.com
Web 2.0" has been the subject of much buzz -- especially in CRM. What's beyond that buzz, and how can you make it work for you?
Making Mashup Masterpieces
June 1, 2008 | Jessica Tsai , destinationCRM.com
Business just got a little more hands on -- and a lot more interesting. Judging by the rapid pace at which mashups are evolving, research firm Gartner advises businesses to incorporate this technology into their corporate strategies immediately.
What's The Social Technographics Profile Of Your Customers?
May 2008 | Josh Bernhoff and Charlene Li, Forrester
target audience and determine what kind of relationship you want to build with them, based on what they are ready for. Forrester's Social Technographics® classifies consumers into six overlapping levels of participation (see a presentation, 8 slides).
Social Networks' Steadfast Growth
May 12, 2008 | Lauren McKay, destinationCRM.com
End-user involvement with social networking is escalating rapidly, according to recent studies by research firms IDC and Gartner, and now is the time for businesses to play catch-up. Both reports underscore the tremendous growth in the so-called Enterprise 2.0 sector.
Social Networking Going Mobile, Nielsen Finds: U.K. and U.S. Lead in Accessing Social Networks via Mobile Phones
5/8/2008 | Nielsen
A growing number of mobile phone subscribers worldwide are taking online social networking to the streets, research conducted by The Nielsen Company reveals.
The findings, released by Nielsen Mobile, a service of The Nielsen Company, show that the U.K. leads Europe in mobile social networking on a percentage basis -- with the U.S. boasting comparable numbers.
Digital Footprints (Presented to Web Managers Roundtable)
3/27/2008 | Presentation and related Report | Mary Madden - Pew Internet and the American Life Project
In the era of Web 2.0, individuals and organizations have gone beyond simply being findable to being intimately knowable. These digital footprints are blazing trails and stirring up issues about how we manage our own online identities and those of our organizations.
Forrester: Social networking will be biggest enterprise 2.0 priority by 2013; Smaller businesses reticent
April 21, 2008 | Article by Larry Dignan, with Jason Perlot, ZDNet.com
" Enterprise 2.0 will become a $4.6 billion industry by 2013 and social networking tools will garner the bulk of the money, according to a report by Forrester Research."
Early Adopters: Why People First Went Online --and Why They Stayed
2/21/2008 | Amy Tracy Wells - Pew Internet and the American Life Project
Pew Internet and the American Life Project's canvassing of longtime internet users shows that the things that first brought them online are still going strong on the internet today. Then, it was bulletin boards; now, it's social networking sites. Then, it was the adventure of exploring the new cyberworld; now, it's upgrading to broadband and wireless connections to explore even more aggressively. Yet there are changes in their activities and motives. In the early days, most internet users consumed material from websites. These days they are just as likely to produce material. One common refrain is that they think more change lies ahead and they are eager to watch and participate.
Increased Use of Video-sharing Sites
1/9/2008 | Lee Raine - Pew Internet and the American Life Project
48% of internet users have been to video-sharing sites such as YouTube and the daily traffic to such sites on a typical day has doubled in the past year. These are basic findings in a national phone survey that ended in December 2007.
Government 2.0 - Transforming Government and Governance for the Twenty-First Century
November 2007 | Don Tapscott, Anthony D. Williams, and Dan Herman of New Paradigm (Edited and added by Dan Munz for The Collaboration Project)
"While industrial-age government was based on monopoly power, and structured around rigid hierarchies, g-webs distribute power broadly and leverage innovation, knowledge and value from the market and civil society. The shift to Government 2.0 will result in greater value and lower cost for the customers of government, and more engagement for the owners of government; the public. "
Wikipedia Users
April 2007 | Lee Rainie Bill Tancer, Pew Internet and the American Life Project
36% of online American adults consult Wikipedia
2007 Excellence in Govenment Award White Paper: “Improving Organizational Performance Using Information Technology”
Sponsored by the Industry Advisory Council’s Collaboration & Transformation Shared Interest Group
