Web Manager University – Fall 2008
Class Title: Government Web Analytics 101
| Class Format: | Webinar | about our webinars |
| Instructor: | Alex Langshur, PublicInsite | |
| Date: | Wednesday, December 3, 2008 | |
| Time: | 1:00 pm – 3:00 pm ET | |
| Place: | Online Webinar | |
| Fee: | $50 federal, state, or local U.S. government; $75 for non–government |
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Register for this webinar (registration form hosted by a third–party vendor)
Webinar Description
There's an old adage: You can't manage what you can’t measure. But with the vast amounts of web analytic data, how can we measure our websites effectively?
Maybe you've been measuring "hits" to your website or reviewing the "top 10" reports. You know there's more to learn, but you're not sure what to do next. In this webinar, you'll learn how to go beyond just compiling data and sending out reports. You'll learn what the numbers mean, how to question the data, and how to turn this valuable information into actionable improvements to your website. This webinar is for those of you who want to know "big picture" best practices for using web analytics, without getting into the technical nitty gritty.
About the Instructor
- Core concepts that are critical to collecting accurate web statistics
- Key performance indicators (KPIs) that are most appropriate for government web sites and how to use them
- Strategies for understanding what the data means, and how to use it
- Models for presenting web analytics so anyone in your organization can understand their importance
Who Should Attend
- Individuals responsible for creating, managing and evaluating government web sites
- Managers who are responsible for measuring the effectiveness of agency programs and demonstrating continuous, objective improvement
Level of Webinar
While all levels are encouraged attend, those who consider themselves "expert" or expect a deep technical review should wait for the 201 course.
About the Instructor
Alex Langshur is the president and co–founder of PublicInsite, and is co–chair of the Web Analytics Association Public Sector Metrics Committee. He is a recognized expert in the use of benchmarking and web analytics to create richly detailed profiles of customers and stakeholders. His expertise is used to assist clients improve user satisfaction, foster site loyalty and generate desired outcomes. Alex is also pioneering efforts to adapt private sector web channel performance measurement frameworks to the unique challenges of the public sector context. Prior to PublicInsite, he was Vice–President and co–founder of Consilium 2K, a consulting group that provided strategic Internet consulting, organizational change, information architecture and user interface design services for clients. Some of his major public sector clients include Transport Canada, Industry Canada, the Department of National Defense, Health Canada , the Public Health Agency of Canada, the Department of Foreign Affairs and International Trade, and the Federation of Canadian Municipalities. Alex has broad public sector experience, having held positions with several Canadian federal government departments, including Natural Resources Canada, the Privy Council Office and the Treasury Board Secretariat of Canada. He has been invited to present at conferences worldwide, has been called upon as an expert speaker for radio and print media, and has been frequently published in journals and magazines. Alex has lectured often on the subject of e–government and has been cited for the exceptional quality of his seminars and training programs.
Return to the Fall 2008 Schedule of Classes
Content Lead: Meghan Burrows
Page Updated or Reviewed: August 14, 2008
