Telemarketing & Direct Marketing

Microsites

FTC's Do Not Call Registry informational website
Explains how the National Do Not Call Registry makes it easier and more efficient for consumers to reduce the number of unwanted telemarketing sales calls they get, and how to register.
National Do Not Call Registry
Consumers can put their phone numbers on the National Do Not Call Registry, check their registration status, or file a complaint at www.donotcall.gov. Telemarketers can fulfill their responsibilities through the same site.

Business Check List for Direct Marketers [PDF]
Provides merchandisers with an overview of the rules and statutes that the FTC enforces, including issues such as advertising, shipping, telemarketing, and negative options. 8.5"x11", 5 pages.
Business Guide to the Mail and Telephone Order Merchandise Rule [PDF]
Explains what the Rule covers, how to comply, questions and answers about the Rule, and where to go for more information. Includes a copy of the Rule. 8.5"x11", 20 pages, color.
Complying with the 900 Number Rule [PDF]
Explains how to comply with the FTC's 900 Number Rule for those who operate, or provide billing for, a pay-per-call service. 8.5"x11", 23 pages.
Complying with the Telemarketing Sales Rule [PDF]
Comprehensive "dos and don'ts" guide for telemarketers. 8.5"x11", 59 pages, color.
Guidelines for Managers of Telemarketing Enterprises Who Sell Magazine Subscriptions [PDF]
Gives guidance to telemarketing professionals who sell magazine subscriptions. 8.5"x11", 4 pages.
Measuring Up! Good Packaging Practices [PDF]
Gives findings from two studies on the accuracy of milk carton net content statements, with compliance and quality control information. 8.5"x11", 3 pages.

Guidance Documents: Telemarketing
Includes rules and acts, staff comments and letters, enforcement, and workshops.

Last Modified: Tuesday, 19-Aug-2008 09:33:00 EDT