Hispanic Pedestrian & Bicycle Safety
A disproportionate amount of persons killed and injured in traffic crashes as pedestrians and bicyclists are Hispanic immigrants. Census data indicates that the Hispanic population of the United States is growing faster than any other group, and problems with the safety of Hispanics on roadways will only increase as more and more Hispanics immigrate to the United States. Accordingly, the Federal Highway Administration and the National Highway Traffic Safety Administration determined it was necessary to do further research into this problem and develop appropriate materials to convey safety messages to Hispanics, and a Marketing Plan to tell us best how to communicate.
- Research: The Hispanic Ped/Bike Problem
- Final Detailed Findings Report for Marketing Plan and Outreach Materials that Promote Pedestrian and Bicyclist Safety to Different Hispanic Populations in the United States [PDF version]
- The Pedestrian and Bicyclist Highway Safety Problem As It Relates to the Hispanic Population in the United States [PDF Version]
- Report of Focus Group Discussions in Washington, New York, Miami, and Los Angeles [PDF Version]
- Promoting Pedestrian and Bicyclist Safety to Hispanic Audiences [PDF Version]
- Materials for Hispanic Pedestrians and Bicyclists
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