"The
Water Ballet"
Public Service Announcment Script
Setting the
scene:
An indoor
swimming pool, high contrast, slow-motion,
movie-style waves of water lap across the
surface. In the background, violins rise (a la
Strauss) and cutting through the water we see a
delicate hand movement touching the top of the
water creating ripples.
Then, the hand
arcs out of the water and over a smiling face.
The music builds. Cut to an underwater shot of a
pair of legs pirouetting effortlessly across the
bottom of the pool. Music builds, more strings.
The voice-over (a
woman, the voice of the swimmer we're watching).
VO: I've been
pretty obsessed with my weight for as long as I
can remember...
Close-up of
her face turning right, then left. Pull back to
reveal two other women.
VO: I'd lose
some, put it back on...I always felt like I was
failing...and I knew it wasn't healthy...
Man's legs
underwater spinning, then from above with arms
extended.
VO: Then I
learned that just a 5-10% gradual weight
reduction could have a significant impact...
Underwater and
above kick line, all synchronized.
VO: better
health, lower blood pressure...and gradual weight
loss helps...
Music builds to
crescendo, they've made a circle with their arms
and woman emerges from the middle, eyes open...
VO
(announcer): Armed with reasonable expectations
and professional help, getting the weight off and
keeping it off is a realistic goal.
COPY:
For
a free publication on weight loss
Call Toll Free 1-888-8-PUEBLO
(878-3256)
A
message from the Federal Trade Commission on
behalf of Partnership for Healthy Weight
Management
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