The Customized Market Research (CMR) is recommended as the entry-level step to determine prospects for a company's products or services, and as a tool to identify market opportunities and representation interest. The CMR is a concise, 6-10 page report that is written at your request and answers questions such as the overall marketability of your product or service, market trends and size, customary distribution and promotion practices, market entry requirements, regulations, product standards and registration, key competitors, and potential agents, distributors, or strategic partners.