United States Senate Committee on
Commerce, Science & Transportation
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Press Releases
For Immediate Release
09/28/06
Contact: Joe Brenckle - Republican Press Office 202-224-3991
Brian Eaton w/Stevens 202-224-0445
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Senator Stevens Makes Floor Statement on Be the Boss of What Your Kids Watch Campaign
view Television Clip
 
WASHINGTON, D.C. – Senate Commerce, Science, and Transportation Committee Chairman Ted Stevens (R-Alaska) spoke tonight on the Senate floor about an educational campaign on television blocking technology. 
 
His speech is as follows:
 
Those in the television, cable, and satellite industries recently launched the “Be the Boss of What Your Kids Watch” campaign.  This campaign, which is headed up by our good friend Jack Valenti, educates parents about how to protect their children from inappropriate television programming. 
 
When Senator Inouye and I first became Co-chairmen of the Senate Commerce Committee, several groups and individuals approached us; they were concerned about decency in media content.  In November 2005, our Committee began the process of bringing each of these groups together.  We convened an Open Forum on Decency and held hearings.  In all, more than 30 groups and individuals shared their concerns and insights with us.
 
The “Be the Boss” campaign is one of the noteworthy initiatives which has developed from these efforts.  Surveys show that only three percent of Americans know how to use the V-chip, a feature in every television set which enables parents to block programs based on ratings.  This $300 million ad campaign seeks to teach parents how to use this – and other – blocking technologies and will help them better monitor television programs. 
 
In July, Jack Valenti and Peggy Conlon, the president of the Ad Council, kicked off this “Be the Boss” campaign when they showed our Committee their first two public service announcements.  Thanks to these announcements, and the campaign web site, www.thetvboss.org, parents now have information about the V-chip, cable and satellite controls, and television ratings. 
 
Earlier this week, kits containing information about this campaign were delivered to every Member of Congress.  I urge my colleagues to share these valuable resources with their constituents, and I want to thank Jack Valenti and Peggy Conlon and all of their colleagues for their leadership on this issue.  
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September 2006 Press Releases  « August | October »   « 2005 | 2007 » 
 
30th -  Mary Peters Confirmed as Secretary of Transportation today by U.S. Senate
 
30th -  Senate Approves CPB, Commerce, and Transportation Nominees
 
30th -  Senate Approves Maritime Administration (MARAD) Improvement Act as Part of Defense Authorization Bill
 
30th -  House and Senate Agree on Sweeping Port Security Legislation
 
29th -  Senate Approves Measure to Repeal Wright Amendment
 
28th -  current Press Release
 
27th -  Senate Commerce Committee Approves CPB, Commerce, and Transportation Nominees
 
27th -  Senate Commerce Committee Approves Pool Safety Bill
 
27th -  Senate Commerce Committee Approves Drought Information Bill
 
27th -  Senate Commerce Committee Approves Anti-Doping Bill
 
27th -  Senate Commerce Committee Approves Fraud Prevention Bill
 
27th -  Stevens and Inouye Introduce Pipeline Safety Reauthorization Act
 
26th -  U.S. Senate Passes Driver Safety Resolution
 
26th -  Senate Passes National Transportation Safety Board Reauthorization Act of 2006
 
25th -  Senate Commerce Committee Unanimously Approves Mary Peters for Transportation Secretary
 
21st -  Stevens Addresses Progress and Freedom Foundation to Push for Senate Consideration of Communications Bill
 
21st -  Stevens Receives Faith and Freedom Award from National Religious Broadcasters
 
21st -  Stevens: Communications Bill Good for Consumers [ Video Clip ]
 
20th -  Chairman Stevens Pleased that Schools Will Not Lose E-Rate Funding Because of Missed Deadlines
 
20th -  Warren Bell Removed from Commerce Committee’s Thursday Nominations Agenda
 
19th -  Senate Commerce Committee Approves Nominations of FCC Chairman Martin and NTIA Nominee John Kneuer
 
18th -  Commerce Committee Chairman Ted Stevens Addresses the American Association of Airport Executives' U.S.-China Summit [ Audio Clip ]
 
18th -  Bipartisan Poll Shows the Majority of Americans Favor Video Choice Over Onerous Net Neutrality Regulations
 
14th -  Senate Approves Sweeping Port Security Legislation
 
12th -  Stevens Fights to Help Nation’s First Responders
 
12th -  Senate Approves Wireless Emergency Alert System
 
8th -  Opening Statement on Port Security by Chairman Stevens [ Video Clip ]
 
7th -  Stevens and Inouye Bring Comprehensive Port Security Bill to the Floor
 
7th -  Religious Groups and Others Declare Support for Communications Bill
Public Information Office: 508 Dirksen Senate Office Bldg • Washington, DC 20510-6125
Tel: 202-224-5115
Hearing Room: 253 Russell Senate Office Bldg • Washington, DC 20510-6125
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