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The Artist's Guide to Success in the Music Business: The 'Who, What, When, Where, Why & How of the Steps That Musicians & Bands Have to Take to Succeed in Music Paperback – November 13, 2013
Editorial Reviews
About the Author
Loren Weisman is a music consultant, music producer and business coach that works to help, assist & consult independent artists, musicians, bands, labels & other businesses to achieve sustainable success. He has been a part of over 700 albums as a drummer and music producer. Loren also maintains TV productions credits for three major networks as well as serving as a media consultant for many businesses in and out of the arts and entertainment fields. Weisman has seen and stayed up to date with the constant changes in the music industry over the past two decades as well as keeping up with the pulse and motion of marketing, promotion and social media in today s world.
For more on Loren's speaking engagements, seminars, consulting, coaching or other services, visit: lorenweisman.com
or
facebook.com/lorenweisman
youtube.com/lorenweisman
twitter.com/lorenweisman
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More About the Author
Music Business Consultant, "Branding Fool" and Author Loren Weisman works to help, assist & consult independent artists, businesses in and out of music, labels & managers to achieve sustainable success.
He has been a part of over 700 albums as a drummer and music producer. Loren also maintains TV productions credits for three major networks as well as serving as a media consultant for many businesses in and out of the arts and entertainment fields.
Weisman has seen and stayed up to date with the constant changes in the music industry over the past two decades as well as keeping up with the pulse and motion of marketing, promotion and social media in today's world.
For more on Loren Weisman's speaking, consulting, coaching or other services,
visit Loren's Website at:
http://lorenweisman.com/
or
Loren's Social Media Pages at:
http://plus.google.com/+LorenWeisman1/
http://linkedin.com/in/lorenweisman/
http://facebook.com/lorenweisman/
http://pinterest.com/lorenweisman/
http://youtube.com/lorenweisman/
http://twitter.com/lorenweisman/
He has been a part of over 700 albums as a drummer and music producer. Loren also maintains TV productions credits for three major networks as well as serving as a media consultant for many businesses in and out of the arts and entertainment fields.
Weisman has seen and stayed up to date with the constant changes in the music industry over the past two decades as well as keeping up with the pulse and motion of marketing, promotion and social media in today's world.
For more on Loren Weisman's speaking, consulting, coaching or other services,
visit Loren's Website at:
http://lorenweisman.com/
or
Loren's Social Media Pages at:
http://plus.google.com/+LorenWeisman1/
http://linkedin.com/in/lorenweisman/
http://facebook.com/lorenweisman/
http://pinterest.com/lorenweisman/
http://youtube.com/lorenweisman/
http://twitter.com/lorenweisman/
Customer Reviews
Most Helpful Customer Reviews
6 of 6 people found the following review helpful
By
AJ
on November 28, 2013
Format: Paperback
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Not many books can hold my interest and I tend to not pay attention when reading but this book is truly an amazing, inspirational & helpful book. It is a MUST HAVE if you are a music artist or even just in the business. I only wish this book would have been available when I started getting involved with the music business years ago! Great book.
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5 of 5 people found the following review helpful
By
Yousef
on April 17, 2014
Format: Paperback
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This truly is the ARTIST'S guide to success in the music business. The author has clearly learned these lessons the hard way and is committed to helping artists avoid the pitfalls of the music industry. From recording to touring to marketing to relationship-building to everything else in between this book covers all the bases. This is the ultimate "how-to" guide for working musicians.
As touring musicians, we immediately recognized the legitimacy of the author's description of his experiences on the road and in the studio. Many other books will give you simplistic solutions- "put together a press kit.... hire a publicist... get a deal." Not this book. This book presents a realistic yet optimistic view of what it means to be a recording and performing artist in America TODAY. You will NOT find descriptions of how you should send your package to an entertainment attorney or why you need a national radio campaign. You WILL find practical, common-sensical advice that you can start applying NOW, to your project. In particular, the chapters on touring, branding, and marketing are very informative, effective, and easy to follow.
It is easy to read through this book and NOT apply the advice the author is giving. DON'T BE ONE OF THOSE PEOPLE! Buy this book and start DOING what it tells you to do right NOW. To get some momentum and professionalism into your project today, pick up this book today and start WORKING toward your DREAM. No musician should be without a dream, and no musician should be without this book.
As touring musicians, we immediately recognized the legitimacy of the author's description of his experiences on the road and in the studio. Many other books will give you simplistic solutions- "put together a press kit.... hire a publicist... get a deal." Not this book. This book presents a realistic yet optimistic view of what it means to be a recording and performing artist in America TODAY. You will NOT find descriptions of how you should send your package to an entertainment attorney or why you need a national radio campaign. You WILL find practical, common-sensical advice that you can start applying NOW, to your project. In particular, the chapters on touring, branding, and marketing are very informative, effective, and easy to follow.
It is easy to read through this book and NOT apply the advice the author is giving. DON'T BE ONE OF THOSE PEOPLE! Buy this book and start DOING what it tells you to do right NOW. To get some momentum and professionalism into your project today, pick up this book today and start WORKING toward your DREAM. No musician should be without a dream, and no musician should be without this book.
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4 of 4 people found the following review helpful
By
D. N. Pritchett Jr.
on July 11, 2014
Format: Kindle Edition
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There are lots of talented musicians, who just want to play music and don't have a clue about the business side of the industry. This guide will help them make the right decisions so that they can make music a viable career or hobby. A must read for those who want to make music a career.
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4 of 4 people found the following review helpful
By
Christopher L. Simmons
on January 10, 2014
Format: Paperback
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Trying to market a band, label, album or tour is more complicated and frustrating today than any point in the past several decades. Too many choices, too many scams, too little truth can cause a fluster cluck of massive proportion when trying to properly plan or implement any kind of marketing or promotion effort.
Luckily author, producer, and grand elder wizard Loren Weisman has survived many a skirmish in this arena, and stays on the front lines of making headway towards success. His books provide plausible, realistic approaches to making sense from the chaos of “me too” marketing, blind alleys, dumb bunnies, and evil doers, to glean clarity for those who might be led astray or fleeced in the worst ways.
There are no easy answers, but those seeking wisdom will find many tutorials, proper directions to skirt the quicksand - and with the least B.S. per page than anything I’ve come across - in Weisman’s latest guidebook.
There is simply no downside to reading Loren’s book more than once, to provide a proper solid foundation for any music industry venture. Highly recommended.
Christopher Laird Simmons
Member: ASCAP, PRSA
CEO, Neotrope® Entertainment
Luckily author, producer, and grand elder wizard Loren Weisman has survived many a skirmish in this arena, and stays on the front lines of making headway towards success. His books provide plausible, realistic approaches to making sense from the chaos of “me too” marketing, blind alleys, dumb bunnies, and evil doers, to glean clarity for those who might be led astray or fleeced in the worst ways.
There are no easy answers, but those seeking wisdom will find many tutorials, proper directions to skirt the quicksand - and with the least B.S. per page than anything I’ve come across - in Weisman’s latest guidebook.
There is simply no downside to reading Loren’s book more than once, to provide a proper solid foundation for any music industry venture. Highly recommended.
Christopher Laird Simmons
Member: ASCAP, PRSA
CEO, Neotrope® Entertainment
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4 of 4 people found the following review helpful
By
John G Harris
on January 4, 2014
Format: Paperback
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Loren Weisman knows his baliwicks! His Artist's Guide is now one of my suggested resources for musicians trying to navigate the new paradigm of the music industry.
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3 of 3 people found the following review helpful
By
Joey P.
on January 3, 2014
Format: Kindle Edition
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Beyond the music business part this book is clearly about more than just the Music Industry. Loren has a way of making the book personable and about other creative outlets. It involves how to be successful in general too. It's innovative, funny, edgy, and intresting. A must have in an artist's bookshelf.
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3 of 3 people found the following review helpful
By
Kurt
on December 31, 2013
Format: Paperback
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Loren really knows what he is talking about in the Artist's Guide. I found many useful tips that can be used both with my music industry contacts and other business and marketing projects.
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5 of 6 people found the following review helpful
By
Pamela Weismman-hoagland
on July 8, 2014
Format: Paperback
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Great book that anyone can use. I laughed, I cried, its better than Cats!
OR
You should just buy this book because he's my son!
OR
You should just buy this book because he's my son!
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