The Bristol Bay Protection Pledge

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Dear Jewelry Retailers,

As an industry leader, you have a real opportunity to demonstrate your company's commitment to the highest environmental and social standards.

Customers want to know that their gold jewelry was sourced responsibly – not from areas of critical ecological value.

Alaska's Bristol Bay watershed supports a wealth of natural resources, including:

• The world's most productive wild salmon fishery - producing one third of the world's sockeye salmon
• The Mulchatna caribou herd, one of Alaska's largest
• A world-class native rainbow trout fishery, which supports a recreational industry of international significance

These resources are now at risk from a proposal to develop the Pebble Mine - North America's largest open pit gold-copper-molybdenum mine.

Please join the many civic, business, conservation and indigenous leaders who recognize the tremendous conservation value of this region and pledge protection of the Bristol Bay Watershed.

And assure your customers that their gold jewelry isn’t a threat to the world's greatest salmon fishery or the communities that depend upon it.