Media Kit - Los Angeles Times Media Group

A single ad in the Los Angeles Times reaches more L.A. DMA adults than running an ad on each of the top 5 prime network TV stations combined, or on each of the top 10 local radio stations (morning and afternoon drive) combined.

Source: Scarborough Los Angeles 2014 Release 2 (Los Angeles DMA).

In L.A. DMA alone, Los Angelest Times reaches 2.2MM adults age 25-54 and 2.3 million adults age 18-49.

Note: LAT reach: past 7 days print and online. Source: Scarborough Research, Los Angeles 2014 Study R2. Base: L.A. DMA adults.

The Los Angles Times Daily and Sunday editions out-deliver any fashion & style publications in circulation in California. LA Times has a larger circulation in California than Vogue, InStyle and GQ magazine combined.

Source: AAM Publisher's Statement, 2014.

You’ll reach more car shoppers weekly in the Los Angeles Times than during primetime on ABC, NBC, CBS or FOX.

Source: Scarborough Los Angeles 2014 Release 2 (Los Angeles DMA). Affiliate stations are KABC, KCBS, KNBC, KTTV and KCAL.

Compared to the average adult in the L.A. DMA, Los Angeles Times readers are 39% more likely to be home owners with HHI $100K+, and 83% more likely to own a home valued at $1 million+.

Source: Scarborough Los Angeles, CA 2014 Release 2. Los Angeles Times past 7 days print and online audience.

47% of Los Angeles Times readers have taken a domestic vacation in the past year.

Source: Scarborough, Los Angeles, CA 2014 Study Release 2.

Sunday Los Angeles Times readers are 78% more likely to have visited Europe than the average adult in the market.

Source: Scarborough, Los Angeles, CA 2014 Study Release 2.

You’ll reach more L.A. moviegoers with the Los Angeles Times than in primetime on ABC, NBC, CBS or FOX.

Source: Scarborough Los Angeles 2014 Release 2 (Los Angeles DMA). Affiliate stations are KABC, KCBS, KNBC, KTTV and KCAL.

The Los Angeles Times Media Group reaches over 6.8 million Los Angeles consumers every week.

Scarborough Recontact 2014 Release 2.

The Envelope far surpasses the circulation of Daily Variety and The Hollywood Reporter combined.

Source: AAM Publisher's Statement, September 2014.

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The Los Angeles Times Media Group (LATMG) businesses and affiliates include the Los Angeles Times, The Envelope, Times Community Newspapers,
and Hoy Los Angeles and reaches 6.8 million adults weekly, or 50% of all adults in the Southern California marketplace. LATMG also owns and operates California Community News as well as Tribune Direct's west coast division and is part of Tribune Publishing, a diversified media and marketing solutions company that delivers innovative experiences for audiences and advertisers across all platforms. Source: Scarborough Custom Recontact 2014 Release 2.