TIME Security

Sony Pictures Employees Get Threatening Email from Alleged Hacker

Emails to the movie studio’s employees threatening them and their families is the latest bad news for Sony Pictures since a cyber attack last week exposed sensitive documents

Last week’s cyber attack on Sony Pictures Entertainment turned scarier on Friday when the hackers responsible reportedly threatened company employees and their families.

Someone claiming to represent the hacker group Guardians of Peace sent emails to Sony Pictures employees in which they promised to bring about the “collapse” of the company. The message, sent by the self-described “head of GOP,” asked that employees join the hackers in denouncing Sony Pictures or suffer severe consequences.

“If you don’t,” the message said, “not only you but your family will be in danger.”

Variety, which obtained the email, also reported that Sony Pictures, after becoming aware of the message, told employees to turn off their mobile devices. There is no word on the number of employees who received the message.

“We understand that some of our employees have received an email claiming to be from GOP,” a Sony spokesman told Fortune in a statement. “We are aware of the situation and are working with law enforcement,”

In total, the e-mail is four paragraphs long, contains bad grammar, and goes on to attack Sony Pictures while promising further unspecified action. It’s unclear how many Sony employees received the message.

“[W]hat we have done so far is only a small part of our further plan,” the email said. “It’s your false [sic] if you if you think this crisis will be over after some time. All hope will leave you and Sony Pictures will collapse,” the e-mail reads.

The Federal Bureau of Investigation is also investigating the matter. In a statement to the Los Angeles Times, the FBI said it was aware of the threatening e-mails and that it will continue to investigate the cyber attack.

Little is known about Guardians of Peace, which the email’s author described as “a worldwide organization.” The group took responsibility for last week’s cyber attack, involved leaking numerous sensitive company documents and causing Sony Pictures to shut down its computer system. Among the documents released was salary information for thousands of Sony Pictures employees as well as documents containing thousands of passwords to company computers, social media accounts and even financial accounts.

Reports surfaced earlier this week that Sony Pictures was set to blame the government of North Korea for backing the cyber attack, but the country has denied any involvement. Kim Jong Un previously called Sony Pictures’ upcoming release of the film The Interview — a comedy that depicts an assassination attempt on the North Korean leader — “an act of war.”

This article originally appeared on Fortune.com

TIME Money

Warren Buffett’s Latest Investment: Hillary Clinton

Hillary Clinton
Hillary Rodham Clinton listens before delivering remarks at an event in New York City on Nov. 21, 2014. Bebeto Matthews—AP

The Berkshire Hathaway CEO donated $25,000 in the third quarter to a pro-Hillary Super PAC

Warren Buffett is putting his money where his mouth is when it comes to Hillary Clinton.

In October, at Fortune’s Most Powerful Women summit, Buffett predicted that Hillary Clinton would be the next president of the United States. “Hillary Clinton is going to run, and she’s going to win,” Buffett said on stage.

Apparently, the prediction was more than just talk. According to Bloomberg, Buffett donated $25,000 in the third quarter to Ready for Hillary, a political organization that says it is laying the groundwork for a Clinton presidential run in 2016. That is the maximum the organization allows from a single donor. Overall, the group has raised $11 million.

Bloomberg says the donation was somewhat surprising because Buffett has criticized political action committees, like Ready for Hillary, in the past, and that he is known as a “political tightwad.” But Buffett has long been a supporter of Hillary Clinton. The Berkshire Hathaway CEO also backed Clinton’s 2008 election campaign and held fundraisers in her honor.

At Fortune’s Most Powerful Women’s conference, he added that he was willing to bet on a Hillary presidency. And now he has.

This article originally appeared on Fortune.com

TIME Retail

Smith & Wesson Misfire: Rifle Sales Drop 50%

A year after gun-owners were stocking up for fear of heightened government restrictions

People just aren’t stocking up on firearms the way they used to.

Gun maker Smith & Wesson said on Thursday that rifle sales dropped by more than half in the Springfield, Mass. company’s latest quarter. The steep decline is part of a 22% dip in overall sales for Smith & Wesson, according to the company’s second-quarter earnings report.

Smith & Wesson blamed the sales misfire on a drop-off in consumer demand from last year, when the fear of potential government restrictions on gun ownership led gun-owners to stockpile firearms. Earlier this year, the company warned of lower gun sales in the U.S. going forward as part of a lowered sales forecast for the rest of the year.

Smith & Wesson shares dipped as much as 4% in after-hours trading as investors reacted to the latest disappointing sales numbers from the company, which has seen its stock drop 30% since the start of the year and reported overall sales that were off by 24% in the first quarter.

Also on Thursday, Smith & Wesson reported second-quarter profits of $5.1 million, or 9 cents per share, which is down from nearly $17 million in the same quarter last year. The company’s $108.4 million in second-quarter revenue actually beat Wall Street estimates (of around $105 million), but Smith & Wesson also delivered a lower than expected third-quarter outlook. The company expects earnings in the current quarter to fall between 9 cents and 11 cents per share, while analysts were expecting 21 cents per share.

This article originally appeared on Fortune.com

TIME Management

3 Workplace Trends to Watch For in 2015 (and Beyond)

Artificial intelligence will rock the job market, your company will need a Chief of Work, and cubicle farms will disappear

If you happen to work at Microsoft, Google, Credit Suisse, or Unilever, you may be slightly ahead of your time — but only slightly. Those four companies have been featured in a new research report on the future of work.

“Most of the changes we’ll see in the next few years have already started to happen, but they will accelerate,” says Peter Martin, workplace strategy director for Asia at real estate company CBRE. “The future is already here.”

Why real estate? Simple: Many big commercial clients sign leases for a quarter century or more into the future, so the industry keeps an eye on how work, and the places where we do it, are most likely to evolve. CBRE teamed up with Genesis, a giant real estate developer in China, to conduct in-depth interviews and other research with about 220 expert observers, executives, and office workers around the world, many of them Millennials.

The study turned up some intriguing signs of things to come, like these three:

Artificial intelligence will transform the workplace

The era of automation, which has seen robots replace workers in routine jobs in warehouses and on manufacturing assembly lines, is shifting to “knowledge work.” Among the advantages of teaching computers to gather information, and base decisions on it, is that “humans have biases. For example, people tend to be overly optimistic about a risky course of action if they’ve already invested a lot in it,” Martin says. “AI eliminates those biases.”

It could also eliminate a lot of jobs — up to 50% of what knowledge workers do now, according to some estimates. Economies worldwide “won’t create new jobs at the same rate as we lose old ones,” says Martin. “So there will be a difficult period of adjustment.”

Martin likens this to what’s already happened within the legal profession, where computerization of routine research has slashed the number of new associates law firms need to hire. The upside: AI will free up human talent for more interesting, creative work. Eventually, we’ll all get used to it, Martin says — especially since many of the tasks AI will take over are the business equivalent of household drudgery: “You never hear anyone complain about the invention of the dishwasher.”

Companies will need a Chief of Work

Most C-suites haven’t added new roles since the Chief Information Officer title took hold about 20 years ago, but CBRE’s research suggests that’s about to change. For one thing, companies today have “human resources, we have IT, and we have a real estate division — all acting separately and, often, unwittingly working against each other,” Martin says.

A Chief of Work would coordinate all that, with an eye toward building a culture that attracts top talent, or what Martin calls “the complete experience of working for the company, and how that affects performance.” Finding the most efficient balance between full-time employees and growing armies of independent contractors will be in the Chief of Work’s wheelhouse, too.

Office cubicles will be a relic of the past

For huge swaths of the knowledge-working, laptop- or tablet-toting world, technology has already made a desk in an office obsolete, or at least optional. So, partly in the interest of face-to-face collaboration, companies in CBRE’s study are thinking up ways to make workspaces healthier, more comfortable, and more fun.

One example: Old-school fluorescent lighting could be replaced by LED lights that can easily change color throughout the day to reflect subtle changes in the sky outside, like those lights on many airliners now that simulate dawn, midday, and dusk for long-distance travelers.

Companies will also move toward creating campus-like office buildings, like Chiswick Park in England, with amenities and events that draw people in. Martin says more big companies around the world are starting to hand empty space, including erstwhile cube farms, over to local artists and musicians for use as studios.

“HR people tell us they see a tremendous increase in employee engagement from art, in particular,” says Martin. “Making a more interesting environment, where you bring more of the broader culture into the space, creates a buzz and an energy that you really can’t replicate in any other way.”

This article originally appeared on Fortune.com

TIME Autos

Honda Will Expand Its Takata Driver-Side Air-Bag Recall

Japanese air-bag maker has refused to comply with a U.S. government demand for an expanded recall

Honda will expand its recall of vehicles with Takata driver-side air bags nationwide, according to reports.

Japan’s Takata has refused to comply with a U.S. government demand for an expanded recall of its air bags, which can explode and shed shrapnel. The decision was criticized as insufficient by the U.S.

The U.S. National Highway Traffic Safety Administration and officials from the company are appearing before the U.S. Congress Wednesday.

As early as 2003, Takata ran an investigation into an air-bag inflator that ruptured in a BMW vehicle, but concluded the problem was an anomaly, the company said on Tuesday, ahead of a second U.S. congressional hearing on dangerous air bags it supplied.

In addition, technicians employed by the Japanese auto parts supplier in Michigan tested inflators for potential defects in 2004, over a year before Takata has said it first learned of defects that are now linked to five deaths, two people directly involved in Takata’s investigation told Reuters.

The disclosure that Takata was looking into problems with its air-bag inflators earlier than previously disclosed could open the company to more intense scrutiny from U.S. lawmakers, regulators and prosecutors in an ongoing criminal investigation into a series of recalls that now targets more than 16 million vehicles worldwide.

Hiroshi Shimizu, Takata’s chief quality officer, told a Senate committee hearing last month that the company did not begin to look into inflator defects until May 2005 when it learned of a 2004 accident involving a Honda Accord. Shimizu is scheduled to testify later on Wednesday at the second hearing.

This article originally appeared on FORTUNE.com

TIME

Cyber Monday Sales Pass $2 Billion in Biggest E-Commerce Day Ever

The record-breaking figures come as a welcome tonic for retailers after news that sales over the Thanksgiving weekend were a bust

So much for the idea that Cyber Monday is waning as a shopping event.

E-commerce sales on the Monday after Thanksgiving hit $2.04 billion, up 17% compared to a year ago, according to analytics firm comScore, making it the biggest online shopping day ever, and the first to surpass $2 billion in sales. For the full five-day period, sales rose 24%, and e-commerce sales so far are running ahead of forecasts.

“Any notion that Cyber Monday is declining in importance is really unfounded, as it continues to post new historical highs and reflects the ongoing strength of online this holiday season,” said comScore Chairman Emeritus Gian Fulgoni.

The numbers come as a welcome tonic for retailers after the National Retail Federation estimated that sales, both online and in stores, over the Thanksgiving/Black Friday weekend were a bust.

Walmart Stores, for one, said it had its biggest e-commerce day ever on Monday, though it didn’t quantify that success. Wamart and other retailers, including Target and J.C. Penney, have invested heavily in their e-commerce firepower to fight back against online shopping leader Amazon.com this holiday season.

This article originally appeared on Fortune.com

TIME Companies

7 Surprising Facts About Victoria’s Secret

2014 Victoria's Secret Fashion Show - Hair And Makeup
Victoria's Secret model Alessandra Ambrosio seen backstage prior the 2014 Victoria's Secret Fashion Show on December 2, 2014 in London, England. Dimitrios Kambouris—Getty Images

With the 2014 Victoria’s Secret fashion show kicking off Tuesday

The 2014 Victoria’s Secret fashion show in London kicks off Tuesday and the Angels are ready to go. The brand, known for its lingerie for women, has been a retail powerhouse for years since being founded by Roy Raymond, an American businessman, in 1977. It’s the largest retailer for lingerie in the U.S., with over 1,000 locations (as of Aug. 2, 2014). Its current CEO, meanwhile, is Sharen Jester Turney who took over in 2006.

But there are many surprising facets of the company that may not be so well-known as its recognizable products. Ahead of today’s event, here are seven facts about the business – both good and bad – that may come as a surprise about the retail giant.

1. It’s been enmeshed in ad campaign controversy.

At the end of October, Victoria’s Secret came under fire for it “Perfect Body” campaign, which features ad copy playing on its “Body” lingerie line. The text, of course, is featured on supermodels’ bodies, suggesting they’re the ones with the ideal form. Customers, however, weren’t amused. Over 16,000 signed a petition in the U.K. claiming the marketing ploy screamed of body-shaming.

But Victoria’s Secret listened to the cries – at least partially. By the beginning of November, the lingerie company changed its wording online. Retail stories, however, still feature the “Perfect Body” text to the dismay of some customers.

2. The company’s at the forefront of digital bra tech.

That’s right. Even Victoria’s Secret has entered into the wearable technology business. For just over $70, customers can purchase “Incredible by Victoria’s Secret,” a heart-rate monitor compatible sports bra, according to its website. The high-tech undergarment comps in either “Hello Lovely” pink or “Black Marl,” a grey and black toned version. “Perfect for running, boxing and high-impact workouts, our truly Incredible maximum support sport bra is on the front lines of fitness with sensors that attach to most heart-rate monitors,” according to the product description. Interestingly, however, it comes with heart rate sensors, but no monitor. “Use with most clip-on heart rate monitors by leading brands,” the description continues.

3. It’s growing financially.

In terms of sales per square foot, Victoria’s Secret has been steadily rising over the last three years, according to its most recent annual report. For example, in 2011, sales per average selling square foot came in at $754. In 2012, that number rose to $817 and then up a little to $824 in 2013. Additionally, taking a look at the sales average per store shows the same slight increases year-to-year. For instance, the numbers (in thousands) were $4,453 for 2011, $4,892 for 2012 and $4,969 for 2013.

4. The company’s opening up stores both in the U.S. and around the world.

In its annual report from 2014, Victoria’s Secret said it’s opening up more stores in the U.S. from 1,019 to 1,060, according to its latest annual report. In other parts of the world, it also saw stores grow, including going from 26 to 34 in Canada and from just two to five in the U.K.

5. The company’s models wear bras worth millions.

Ever since model Claudia Schiffer wore a $1 million bra in 1996, the values of the bejeweled articles of clothing have skyrocketed with each yea, according to an E! Online report. Known as the Victoria’s Secret Fantasy Bra model, there will be two at this year’s fashion show: Alessandra Ambrosio and Adriana Lima. But their pieces will be worth double, complete with diamonds, rubies and sapphires.

Two million dollars isn’t even the most costly bra worn by a model in a show. In fact, E! Online reported that models Heidi Klum and Gisele Bündchen wore $12.5 million designs in 2001 and 2005, respectively.

6. The company is owned by L Brands.

Victoria’s Secret falls under the umbrella of L Brands, a company founded and still headed by Leslie Wexner. Along with Victoria’s Secret, the company owns other retail stores Bath and Body Works, Pink, La Senza and Henri Bendel. “In 1963, Les founded L Brands with one store in the Kingsdale Shopping Center in Columbus, Ohio – The Limited – with sales of $160,000 the first year,” the company’s website boasts. “Under Les’ leadership, L Brands has evolved from an apparel based specialty retailer to an approximately $10 billion segment leader with more than 90,000 associates focused on lingerie, beauty and personal care product categories that make customers feel sexy, sophisticated and forever young.”

7. Taylor Swift: Victoria’s Secret brand ambassador and buddy?

In many ways, the last couple months have been all about Taylor Swift. She was on the cover of Time, she released her latest album, 1989, she’s been a New York City ambassador, had a public feud with Spotify and, now, will be performing at the Victoria’s Secret show – for the second consecutive year. She’s also apparently chummy with a number of the Angels, according to InStyle. For instance, the site reported that she hung out with Karlie Kloss, Lily Aldridge, Candice Swanepoel and Behati Prinsloo in London ahead of the show.

This article originally appeared on Fortune.com

TIME energy

Why America’s Fracking Revolution Won’t Be Hurt (Much) By Low Oil Prices

Fracking In California Under Spotlight As Some Local Municipalities Issue Bans
Pump jacks and wells are seen in an oil field that uses fracking on the Monterey Shale formation near McKittrick, Ca. on March 23, 2014. David McNew—Getty Images

The conventional wisdom has it that many U.S. oil producers can’t make money with oil prices below $85 a barrel. Here’s why the experts may be wrong

For U.S. consumers, there’s plenty to like about plummeting oil prices. After all, the cost of gasoline and home heating oil is falling dramatically as well. Since June, the price of WTI crude has dropped from about $101 a barrel to a recent price of $65, or roughly a 35% decline. And the average price of a gallon of unleaded gasoline in the U.S. has plunged to $2.76 from $3.27 a year ago, according to AAA.

But don’t falling prices threaten America’s fracking revolution? A lot is at stake. Since 2008, U.S oil production has risen from about 5 million barrels a day to more than 9 million—an 80% increase. As fracking boomed, the U.S. oil industry has helped the country become more energy independent and has created slews of high-paying jobs—President Obama, in fact, once said fracking has the potential to create as many as 600,000 jobs.

Conventional wisdom says the threat to fracking is real. “Tight” oil is the term the industry uses for petroleum produced through fracking because it comes from geological formations of low permeability, such as tight sandstone or shale. Tight oil has produced most of the growth in the global supply in recent years, and helped lead to the current glut. Experts have said that U.S. tight oil needs to sell at $85 or $90 a barrel to be profitable. With oil recently trading at $65, it looks like the industry is in peril.

The experts are right—up to a point. That $90 figure applies only to less than 20% of all “tight” oil fields. Says Jim Burkhard, the head of oil market research at IHS, a highly-respected industry research firm: “There’s a spectrum of break-even costs. Wells can perform differently in the same field.” A new study by IHS concludes that about 80% of the tight oil estimated to be pumped next year will still be profitable at between $50 and $69 a barrel.

Producers, it turns out, have gotten more efficient in designing and operating their fracking wells. Burkhard points to two factors at play. One is an increase in productivity due to a new technology called “super fracking,” where drillers pump a lot more sand into their wells when they fracture the oil shale. Productivity at some super-fracking wells has risen from 400 barrels a day to 600, lowering the break-even cost. The other factor is the oil service industries. Says Burkhard: “They’ve built up capacity over the past years. If there’s a decline in drilling due to low oil prices, we’ll see excess oil-drilling capacity and that puts downward pressure on the cost of producing tight oil.”

Lower oil prices, however, will slow the rate of growth of tight oil as energy companies grapple with market uncertainty and volatility. While today’s $65 a barrel might seem low, remember that in early 1980s, new production from the North Sea, Alaska’s North Slope, and Mexico drove prices down to $10 a barrel. And from the mid-1980s to September 2003, the inflation-adjusted price of a barrel of crude was less than $25.

With oil prices dropping, IHS estimates the growth in U.S. tight oil production will slow next year to 700,000 barrels a day, down from million a day in 2014. (That estimate is based on a $77 a barrel. If oil goes to $60 next year that 700,000 projection will be cut in half to 350,000.) Even so, the U.S. will still be adding a significant amount of new oil to a global market where demand is weakening. That makes any price spike— short of a blow-up in the Middle East or OPEC suddenly getting its act together—unlikely.

The fracking boom is maturing, but it’s not likely to go away any time soon.

This article originally appeared on Fortune.com

TIME

Supreme Court to Determine Workplace Pregnancy Protections for Moms-To-Be

The court will hear a discrimination case that seeks to make clear what accommodations employers must make to expecting mothers

Should a pregnant worker have the right to workplace accommodations, such as a chair to sit on as she works a cash register or more frequent bathroom breaks during her job as a call center operator?

The Pregnancy Discrimination Act of 1978 was supposed to make the answers to those questions—in both instances—crystal clear. Congress passed it to overturn the Supreme Court’s 1976 decision that pregnancy discrimination is not sex discrimination under Title VII of the Civil Rights Act of 1964.

But over the years, employers have reached differing conclusions about how the Act’s language should be interpreted—specifically the line that says employers must treat pregnant women the same as “other persons not so affected [by pregnancy] but similar in their ability or inability to work.” Some companies have read that phrase to mean that they must meet the needs of pregnant women the same as they would meet the needs of any other worker who’s similarly physically restricted. But other employers believe that so long as their policies are pregnancy-neutral—which often means considering pregnancy the same way they would an off-the-job injury that garners no special treatment—they’re in the clear.

United Parcel Service abided by the latter interpretation in 2006, when it denied former truck driver Peggy Young’s request for light duty during her pregnancy, which forced her into unpaid leave. On Wednesday, the Supreme Court will hear Young’s case and ultimately rule on what accommodations employers must make under the Pregnancy Discrimination Act, a decision that could touchthe lives of the 68 million working women in the U.S. and the 62% of new moms in the last year who were part of the workforce.

“This case is of particular importance because so many working women are now working well into their pregnancy,” says Katherine Kimpel, a lawyer at Sanford Heisler who specializes in gender and race discrimination and who filed an amicus brief in the case supporting Young. In the U.S., 65% of working, first-time mothers stayed on the job into their last month of their pregnancy, Kimpel says. Among full-time workers, that figure surges to 87%.

All the while, pregnancy discrimination cases are on the rise. In fiscal year 2013, 5,342 pregnancy discrimination charges were filed with the Equal Employment Opportunity Commissions and state and local Fair Employment Practices agencies, up from 3,900 in 1997. “For those reasons, how employers think about accommodating pregnancy really matters,” Kimpel says.

Peggy Young started working for UPS in 1999; in 2002, she took on a part-time role as a truck driver, picking up air shipments. Four years later, she took a leave of absence to receive in vitro fertilization. When she became pregnant and a midwife instructed her not to lift packages over 20 pounds, Young asked to return to UPS to do either light duty or her regular job as a truck driver, which seldom required her to lift heavy boxes. According to Young’s Supreme Court petition, her manager told her that UPS offered light duty to workers who sustained on-the-job injuries, employees with ailments covered by the Americans With Disabilities Act, and those who had lost Department of Transportation certification because of physical aliments like sleep apnea; not—the manager said—to pregnant workers. UPS wouldn’t allow Young to return to her former role either since her lifting restriction made her a liability. As a result, Young was required to go on extended, unpaid leave, during which she lost her medical coverage.

Young sued UPS in October 2008 for allegedly violating the Pregnancy Discrimination Act since the company failed to provide Young with the same accommodations it gave to employees who were not pregnant but equally unable to work. Young has lost the two previous rulings in the case. A district court decided in February 2011 that UPS’s decision not to accommodate Young was “gender-neutral” and ruled in the company’s favor. The Fourth Circuit Court of Appeals later affirmed that decision, ruling UPS had established a “pregnancy-blind policy.”

Since the Supreme Court decided to hear the case in July, UPS has announced changes to its policy for pregnant workers. Next year, it will offer temporary light duty to pregnant workers who need it. Despite that reversal, UPS maintains that its denial of Young’s light duty request was lawful at the time and that its policy change is voluntary and not required by the Pregnancy Discrimination Act. The Chamber of Commerce filed an amicus brief supporting UPS, calling attention to companies that offer pregnant employees “more than what federal law compels them to provide.”

Young, meanwhile, has received support from across the political spectrum. Pro-life organizations as well as groups like the American Civil Liberties Union have filed briefs backing Young and calling on the high court to rule in favor of workplace accommodations for expecting mothers.

The justices will hear Young’s case nearly six months after the EEOC issued new guidelines to employers on how to treat pregnant workers amid the increase in bias complaints.

“There are lots of women like Peggy Young who need temporary changes at work during pregnancy and too often, even if employers are routinely accommodating disabled workers, pregnant workers are pushed out to unpaid leave or fired,” says Emily Martin, vice president and general counsel of National Women’s Law Center. “This case is really about whether pregnant women will continue to be asked to make the impossible choice between their jobs and their health.”

This article originally appeared on Fortune.com

TIME Retail

Walmart Breaks Single-Day Sales Record on Cyber Monday

Christmas shopping season starts with Black Friday
People shop on Black Friday, Nov. 27, 2014 in New York. Bilgin Sasmaz—Anadolu Agency/Getty Images

The retailer is calling this week “Cyber Week,” touting a handful of tech gadget promotions that will run for several days

Walmart said this year’s Cyber Monday saw the most online orders in a single day in the retailer behemoth’s history, with a bulk of traffic in the early days of the holiday season derived from mobile devices.

The retailer said customers viewed more than 1.5 billion pages on Walmart.com between Thanksgiving and Cyber Monday — an industry term for the Monday that comes after the Thanksgiving holiday weekend. Mobile accounted for about 70% of the traffic over that five-day period, Walmart said.

Though the numbers look rosy, Walmart didn’t provide any sales specific data. And while shoppers appeared to give retailers a lift on Monday with online sales rising 8.1% over last year’s numbers according to preliminary data from IBM’s Digital Analytics Benchmark, the increase wasn’t as strong as expected.

Reuters noted that observers had projected an increase between 13% to 15%. The growth also trails what was reported last year, when observers estimated that Cyber Monday sale rose as high as 21%.

Walmart is trying to milk the Cyber Monday lingo for as long as possible. The retailer is calling this week “Cyber Week,” touting a handful of tech gadget promotions that will run for several days. That highlights what observers have noted this year: with deals spread across a longer stretch of time, the significance of sales on any one single day could be diminishing.

This article originally appeared on Fortune.com

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