Email
Crowdfunding means great ideas can thrive without relying on a bank, a producer or a rich relative to get them off the ground. One world in which the new financing model is a particularly welcome intervention is the notoriously fickle movie business, and this lively symposium shows you how to make it work for you.
Dan Ilic, founder of crowdfunding A Rational Fear, delivers an exclusive keynote address on the best ways to get attention, and the maximum possible funding, for your project, whatever it may be.
This course is for you if…
- Your in a marketing or communications role
- You have a fundraising project you want to launch
- You work in media
- You create content and/or advertising (in-house and agencies)
- Your line of work is Transmedia and/or production
Course description
Gain a basic understanding of how crowdfunding works, the best platforms to use and how to create compelling content to promote your project and successfully raise money online. In this full-day course Dan will cover all the practical steps you need to follow to launch your campaign.
PLEASE NOTE: A basic knowledge of digital media and advertising is advantageous. Please bring laptop, iPad or tablet and necessary stationery to use in class.
Topics covered on the day include:
- What is the project you want to raise money for?
- How to budget and price your project
- How to create and launch your campaign to raise funds $$$
- How Facebook and other social media feeds your online project
- Which crowdfunding platform should you pick?
- Leveraging your campaign with great content on Facebook, YouTube and Twitter
- Understanding the gift economy
- Dealing with the timeline
- Dealing with funders expectations
- Creating great report back videos
- Leveraging your project into other areas; e.g. live events
Tutor profile
Dan Ilic is a comedian, writer, performer, journalist, broadcaster, and filmmaker. He produces and directs viral videos and regularly speaks on the future of digital entertainment.
He is the man behind A Rational Fear, a video series published by Guardian Australia. Dan is best known for his work on TV shows Can Of Worms, Hungry Beast and The Ronnie Johns Half Hour. His commitment to causing trouble for a good cause saw him writing and performing his Melbourne Fringe Festival show Beaconsfield: A Musical in A flat minor, which chronicled the media exploitation of the Beaconsfield mine disaster.
Dan is also the host and creator of satirical comedy project: A Rational Fear. Dan crowdfunded the project and raised in excess of $52,000. He then went on to produce 40 video or online TV episodes, live events and offer backers merchandising: http://arationalfear.tumblr.com/
Book now
Details
SYDNEY
Date: Wednesday 11 March 2015
Times: 10:00am – 5:00pm
Location: NSW Teachers Federation (meeting room #3)23-33 Mary St, Surry Hills NSW 2010
Price: $ 349 (includes GST, booking fee, lunch and refreshments)
Event capacity: 16
Dress code: There is no dress code for Masterclasses. Please wear whatever you feel comfortable in.
