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How Marissa Mayer’s 'Moneyball' team performed a 43-day miracle

Yahoo's epic round of acquisitions following Marissa Mayer's hire could have gone very wrong if the company failed to make the pieces fit. It took an elite team inside just 43 days to do so. Read more »

Ask Shama

Ask Shama: How do I measure social media ROI?

by Shama Hyder Social media ROI

D ear Shama,

I know that my company's social media presence is helping sales and reaching new clients, but how and what should I be measuring in order to quantify our actual social media ROI?

— Tanya

D ear Tanya,

As you have probably already noticed, social media ROI is often difficult to pin down precisely. You are probably already measuring likes and followers on Facebook and Twitter, but  ...

5 hours ago

TechStars grad looks to beef up bike lights (Video)

by Sara Castellanos Screen shot 2014 12 03 at 10

F ortified Bicycle peddled its second-generation theft-proof bike light to bike enthusiasts on crowdfunding website Kickstarter in 2013, and saw huge success: The company raised about $177,300 from 1,400 backers, surpassing its $24,000 goal.

Now, the Techstars Boston startup founded by MIT grads is gearing up for 2015 with a few major goals in mind: moving into a brand-new headquarters and  ...

6 hours ago
Hot Shots

Bitcoin haters have a new leader to follow

by Michael del Castillo Matthew Driver

M asterCard's president of South East Asia, Matthew Driver, yesterday took a very public stance against bitcoin, and in the process made himself the symbolic spokesperson for everyone who thinks bitcoin is a joke.

"The challenge with cryptocurrencies like bitcoin is that they're unstable in terms of their intrinsic value," Driver said in a five-minute video shared by Channel News Asia. "They  ...

7 hours ago
News Wire

The Pipeline: The first-of-its-kind beer delivery deal, Zillow's legal troubles, and is Tim Cook a civil rights symbol?

by Kent Bernhard Jr Tim Cook

A look at the hottest deals, business moves and upstart entrepreneurs for December 5 from around the country, as reported by The Business Journals and other local business publications.

Deals and money plays

Houston… VC firm Mercury Fund closes$105 in commitments from investors so it can invest in early stage companies.

Boston… Shuttersong, a Wellesley, Mass. maker of a photo and mobile app,  ...

7 hours ago

How this teacher is making it as an entrepreneur by building a new game

by Dan Miner Juliana Curtis

J uliana Curtis has spent years developing her educational game, jWAY, which she invented with her sisters and honed during four years as a youth counselor for the town of Amherst.

The 25-year-old launched jWAY Games Inc. about three years ago, while getting a teaching certification at SUNY Buffalo State. Previously, jWAY had always been chalk drawings on pavement, so she personally found a way  ...

9 hours ago

'High-growth, high-risk industry:' Marijuana businesses struggle to find banks

by Sarah Aitchison Robert McVay

A s the recreational and medical cannabis market blooms in Washington state, trepidation surrounding banking remains a major hurdle for financial institutions and pot businesses alike.

In Washington state, there are only five or six institutions that loan money or finance marijuana retail stores, said Robert McVay, an attorney with the Canna Law Group.

Banks deal with more regulators than any  ...

10 hours ago

How running a marathon is like achieving your business goals

by Young Entrepreneur Council Derrick Fung

E arlier this year I ran the Chicago Marathon. It was definitely not an easy feat; I realize now that I am probably not built to be a long distance runner. Regardless, I think the training and running of marathons can teach us all a lot about dedication, drive and perseverance.

In runner terms, a marathon is one of the most challenging and daunting tasks. One must complete a distance of 26.2  ...

11 hours ago
See More News »

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