NorthTexasNorth Texas is home to a young, culturally diverse, economically sound and growing population. The area is often referred to as the Metroplex or D-FW, but North Texas extends well beyond Dallas and Fort Worth in all directions. It comprises over 18 counties, though there isn’t a set number or geographic boundary. The major cities in the area include Arlington, Dallas, Denton, Fort Worth, Irving, Mesquite, McKinney, Plano, Richardson and Sherman.

The two largest cities in the area, Dallas and Fort Worth, are two distinct markets. Dallas has 3 million adult consumers, twice that of Fort Worth. The Dallas market comprises six counties: Collin, Dallas, Denton, Ellis, Kaufman and Rockwall. The Fort Worth market includes Johnson, Parker, Tarrant and Wise Counties.

Some differences between the two cities:

  • There are 2,065,200 single-family homeowners in Dallas, and 1,121,100 single-family homeowners in Fort Worth
  • The median household income is higher for adults in Fort Worth at $72,400; the median household income for Dallas is $65,900
  • 65% of D-FW DMA Hispanic adults live in Dallas, whereas 27% live in Fort Worth
  • Employed Dallas adults are 24% more likely to be white collar than employed adults in Fort Worth

Dallas-Fort Worth At a Glance

Demographics

  • U.S. Ranking: 5th-largest DMA
  • Population: 7.1 million
  • Households: 2.6 million
  • Median Age: 34
  • Median Household Income: $56,400
  • Total Consumer Expenditures: $129.9 billion

Category Spending

  • Transportation: $18.9 billion
  • Food at Home: $14.8 billion
  • Food Away from Home: $8.1 billion
  • Apparel: $10.9 billion
  • Household Repairs: $1.2 billion
  • Education: $5.5 billion
  • Travel: $4.8 billion
  • Healthcare: $12.6 billion

Top 10 Things to Know About D-FW

Dallas-Fort Worth is a young and growing market with money to spend – the perfect place to advance your business. Here are the top ten reasons your product or service should be in front of this market.

  • Large population
  • Growing population
  • Primed for economic recovery
  • Healthy housing market
  • Strong consumer spending
  • Young adult population
  • Income and affluence increasing
  • Hispanic influence increasing
  • Low unemployment, higher job growth
  • Healthy retail market