How to keep an event budget in check
The initial stages of planning an event can be daunting for anyone, even experienced planners. To help keep your event on track, here are some key items to keep in mind as the planning gets underway.
Here are the Top 10 (avoidable) PR goofs of 2014
Sure, nobody's perfect, and nearly everyone faces a PR crisis at some point. But sometimes companies just get it so very wrong.
How to use Instagram to build your brand
The highly visual platform Instagram has an engagement rate 58 times higher than Facebook. Here are three ideas for harnessing the site for building your brand.
Tapping into the power of omnichannel strategy
True omnichannel experience provides a broad bandwidth within which to engage your clients.
4 ways to market to Hispanics this holiday season and boost your profits
Hispanics will help fuel growth in holiday sales significantly this year.
What this Civil War battlefield innovation can teach you about competition
Don't fight in the realm where everyone else is competing in the same way. Be different. Leapfrog over the competition by being creative.
5 ways to help new salespeople bounce back from failure
Here are five ways you can help new salespeople bounce back from poor performance in their initial stages of employment.
How thinking ahead can hinder your success in business and life (Video)
One of the primary lessons of improv theater can be translated into business and make you into a better leader.
How to build a customer base before you even have a product to sell
Making millions of dollars as a fashion blogger is neither easy nor common, but the creators of Bag Snob are among the handful who have done so by essentially creating a retail business in reverse. First they built an audience, then a product to sell.
Stop ticking off your prospects with this email blunder
On days where you're faced with too many emails to read, let alone answer, what is your reaction when you receive a pop-up box stating that the sender of an email is requesting a read receipt?
3 tips to help drive your online sales this holiday season
It's estimated that e-commerce sales will be about 20 percent higher than last year. Here are a few smart pointers that can help you achieve a stellar online selling season.
Stand out from the crowd with these 3 post-conference strategies
As any experienced marketer will tell you, post-event is when the work really begins. Here's how to cut through the noise and get noticed.
Advanced LinkedIn tips for B2B companies
LinkedIn is the most popular social media platform for creating business-to-business relationships. To further its B2B standing, LinkedIn has implemented several business targeted tools specifically meant to allow you to monitor your impact on the social network help tailor a presence to suit your desired audience.
How to use 'remarketing' to increase website traffic and sales
Businesses that have a strong standing in the social media world are looking to revamp their online presence — otherwise known as “remarketing.”
4 simple rules of marketing that lead to more revenue
Marketing is all about profitable sales. Everything else, from creativity to ad copy, are the tools marketers use to reach sales goals.
The one simple secret to creating lifetime customers
There's enormous power in creating an emotional bond with your customers.
