Media & Marketing News

She’s scrappy and not ashamed: How this woman is getting a shoe-sharing startup off the ground

Allison Filice is scrappy. She’s the CCO and chairwoman of a start-up in its very early stages, and she really wants it to work. The company’s headquarters are in her apartment and marketing consists of setting up tables around San Francisco, where potential customers may be lurking.

How To: Marketing

10 kinds of social events that put customers in your pocket (instead of only business cards)

A growing client list typically means a business is growing in strength. These entrepreneurs share which events they like to attend that being them higher yields of new customers.

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Morning Edition

YouTube preps subscription music service, but is there anything really different? (Video)

For $8 per month, subscribers to YouTube Music Key will receive extra features, including removal of advertisements. Plus: Royal Caribbean's new high-tech ship, top business headlines, and notable upcoming earnings reports.

6 things you didn’t know about Scholastic, the largest children’s book publisher in the world

Hearing the name Scholastic brings me back to elementary school days when the teacher would hand out catalogues filled with children's books for us to flip through before the upcoming book fair. Deciding what Junie B. Jones or Magic Tree House books I would read next was always the highlight of the day.

Meet the woman behind Fashionista's massive transformation from fashion blog to news site

Lauren Indvik arrived at Fashionista just over a year ago to take over as editor-in-chief of the fashion news site. It's a demanding job, overseeing all content on the site while juggling HR and event planning on the side.

How To: Growth Strategies

5 new business trends worth trying for yourself

Before you hop on any bandwagon, take a look at what newer tech and business trends might be most beneficial for your business.

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Wal-Mart introduces different Black Friday strategy, spreads out the promotions (Video)

The idea is to cater to shoppers who want to get their holiday shopping done on their own schedules. Plus: Bloomberg names its top business school, leading business headlines, and notable upcoming earnings reports.

DBJ Confidential

Ascend Marketing acquisition of Yellowfin boosts digital design strengths

Grapevine-based Ascend Marketing’s acquisition of Yellowfin Design + Strategy in Austin gave the North Texas company a foothold in the state capital. But possibly more importantly, it bolstered Ascend’s digital marketing and design capabilities and branding services.

How To: Growth Strategies

What Car Talk’s Tom Magliozzi taught us about business

Radio personality Tom Magliozzi, who launched NPR’s Car Talk with his brother Ray, died of complications from Alzheimer’s disease earlier this month. Fans will remember his humorous regular-joe banter on cars, but business people should pay their respects to how he and his brother built an offbeat and successful brand.

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First-person shooter video games could provide some brain benefits - study (Video)

The study found that non-gamers who were assigned to play a game like "Call of Duty" for a period performed better on pattern-recognition tests for up to a year after playing. Plus: President Obama seeks to protect net neutrality, top business headlines, and notable upcoming earnings reports.

How To: Marketing

Applebee's Veteran's Day offer shows how 'storytelling' is changing to 'storyliving'

The era of storytelling in marketing is changing, rapidly being replaced by what Jeff Fromm calls "storyliving."

How To: Growth Strategies

How to use the media to grow your brand as an expert in your field

Dana Manciagli wasn't well known when she became a solopreneur 18 months ago, but she still managed to get quoted in Forbes, U.S. News & World Report, The Boston Globe, The Chicago Times, The Fiscal Times, and Investor's Business Daily as an expert in her field, growing her personal brand. Here's how she did it.

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FTC concludes first suit against a 'patent troll' (Video)

The FTC determined that MPHJ Technology Invesments was sending misleading and deceptive letters. Plus: How Disney beat Q4 expectations, top business headlines, and notable upcoming earnings reports.

State Bank of Texas assumes deposits, assets for 2014’s largest bank failure

State Bank of Texas takes over the National Republic Bank of Chicago's $915 million in deposits.

Southwest Airlines' expansion continues with 8 more destinations

The growth is Round 2 of the airlines' Post-Wright Amendment moves.