Yahoo's epic round of acquisitions following Marissa Mayer's hire could have gone very wrong if the company failed to make the pieces fit. It took an elite team inside just 43 days to do so. Read more »
D ear Shama,
I know that my company's social media presence is helping sales and reaching new clients, but how and what should I be measuring in order to quantify our actual social media ROI?
— Tanya
D ear Tanya,
As you have probably already noticed, social media ROI is often difficult to pin down precisely. You are probably already measuring likes and followers on Facebook and Twitter, but ...
5 hours agoF ortified Bicycle peddled its second-generation theft-proof bike light to bike enthusiasts on crowdfunding website Kickstarter in 2013, and saw huge success: The company raised about $177,300 from 1,400 backers, surpassing its $24,000 goal.
Now, the Techstars Boston startup founded by MIT grads is gearing up for 2015 with a few major goals in mind: moving into a brand-new headquarters and ...
6 hours agoM asterCard's president of South East Asia, Matthew Driver, yesterday took a very public stance against bitcoin, and in the process made himself the symbolic spokesperson for everyone who thinks bitcoin is a joke.
"The challenge with cryptocurrencies like bitcoin is that they're unstable in terms of their intrinsic value," Driver said in a five-minute video shared by Channel News Asia. "They ...
7 hours agoA look at the hottest deals, business moves and upstart entrepreneurs for December 5 from around the country, as reported by The Business Journals and other local business publications.
Houston… VC firm Mercury Fund closes$105 in commitments from investors so it can invest in early stage companies.
Boston… Shuttersong, a Wellesley, Mass. maker of a photo and mobile app, ...
7 hours agoJ uliana Curtis has spent years developing her educational game, jWAY, which she invented with her sisters and honed during four years as a youth counselor for the town of Amherst.
The 25-year-old launched jWAY Games Inc. about three years ago, while getting a teaching certification at SUNY Buffalo State. Previously, jWAY had always been chalk drawings on pavement, so she personally found a way ...
9 hours agoA s the recreational and medical cannabis market blooms in Washington state, trepidation surrounding banking remains a major hurdle for financial institutions and pot businesses alike.
In Washington state, there are only five or six institutions that loan money or finance marijuana retail stores, said Robert McVay, an attorney with the Canna Law Group.
Banks deal with more regulators than any ...
10 hours agoE arlier this year I ran the Chicago Marathon. It was definitely not an easy feat; I realize now that I am probably not built to be a long distance runner. Regardless, I think the training and running of marathons can teach us all a lot about dedication, drive and perseverance.
In runner terms, a marathon is one of the most challenging and daunting tasks. One must complete a distance of 26.2 ...
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