Back by popular demand: General Mills' French Toast Crunch

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General Mills

General Mills is bringing back French Toast Crunch after an eight year hiatus.

Clare Kennedy

Staff reporter- Minneapolis / St. Paul Business Journal

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French Toast Crunch will reappear in select grocery stores this week and nationwide by the end of January.

Consumers have long petitioned Golden Valley-based General Mills to bring back the cereal. The cereal launched in 1995 but was discontinued in the U.S. in 2006, though it remained in production in Canada.

The company decided to reintroduce the brand after consumers started a Facebook fan group. The cereal was also the subject of a change.org campaign that garnered 446 supporters.

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"We have been overwhelmed by the consumer conversations, requests and passion for the cereal to come back," General Mills Marketing Manager Waylon Good said in a post on the company's blog. "We value our fans and are so excited to be able to bring it back for them."

Clare Kennedy writes about food and drink.