Tell Macy’s to sign the Golden Rules of responsible metals sourcing

Because gold jewelry should mean "I love you", not "I poisoned someone's drinking water".

They're famous for their Thanksgiving Day parade, "Black Friday" deals, and last-minute Christmas sales.

Unfortunately, Macy's now risks becoming synonymous with "dirty gold." That's because, unlike 8 of the top 10 jewelry retailers, they haven't signed the "Golden Rules" for more responsible metals sourcing and committed to cleaning up their gold supply chain.

Jewelry demand accounts for more than 80% of each year's mined gold – which is why we've been talking with Macy's for a long time about opposing irresponsible gold mining by signing the Golden Rules. But they haven't come around. So now we need your help.

Tell Macy's CEO Terry Lundgren to sign the Golden Rules!

This holiday season, people are considering buying jewelry as a token of affection for their loved ones. But is this token of love contaminated with dirty gold?

Tell Macy's that no gold necklace or ring is worth a community's clean water, or a child's health.

Tell Macy's to join other major jewelry retailers and sign the Golden Rules.

INSTRUCTIONS:

Read the sample letter at right.
Personalize the letter and subject header -- personalized messages have much greater impact.
Click "Send Your Message" to send your letter via email to Macy's CEO Terry Lundgren
On the next page, spread the word by Facebook, Twitter and/or email.

FOR MORE INFO:

No Dirty Gold campaign's Golden Rules of responsible metals sourcing
No Dirty Gold campaign's Macy's Dirty Little Secret web page

Subject:

Your Letter:

Dear Mr. Lundgren,

When people think of Thanksgiving parades and Christmas shopping, they think of Macy’s. However, something much less desirable is beginning to become synonymous with Macy’s brand: dirty gold.

Gold mining has been linked to human rights abuses, environmental destruction, and labor violations. Producing one gold ring creates over 20 tons of toxic mine waste. Additionally, gold is the most frequently named commodity appearing on the U.S. Department of Labor’s List of Goods Produced by Child or Forced Labor.

From Peru to the Democratic Republic of Congo, gold mining is having devastating impacts on workers, communities, and the environment. Communities in Peru are fighting to protect their water supplies from gold mining pollution. Families in the Congo live in fear that tomorrow may be the day their child is forced into the mines.

It doesn’t have to be this way. I’m calling on Macy’s to help by cleaning up its gold supply chain. Please sign the “Golden Rules” and show that you are committed to responsible gold mining and ethical gold products.

Macy’s is one of the largest gold jewelry retailers in the U.S. Your company accounts for a significant share of gold jewelry sales – much of which takes place during the holiday season. I want to know that you are committed to making sure that the gold you sell your customers is responsibly produced. Over 80 of the largest jewelry retailers in the world have endorsed the No Dirty Gold campaign’s Golden Rules. It is now time for Macy’s to step up. It would tarnish Macy’s brand name and reputation to be the only major jewelry retailer that has not yet supported ethically produced gold.

The Golden Rules include respecting human rights, international labor standards, and environmental protection. As a consumer, I want know that Macy’s is taking responsibility for the gold it is selling and doing its due diligence to ensure its gold products are not coming from mines with poor human rights and environmental track records.

Please take action and join us in transforming the gold industry by supporting – and fully implementing – the Golden Rules. This holiday season, I want to know that I can feel good about buying jewelry at Macy’s because of your commitment to clean gold.

Thank you.

Sincerely,

Terry Lundgren

Macy's CEO

Holly Thomas

Macy's VP for Media Relations

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Tell Macy’s to sign the Golden Rules of responsible metals sourcing

Terry Lundgren

Holly Thomas