The millionth person to follow the New England Patriots had an offensive name. Unfortunately for the Patriots, they had an automatic tweet set up for when that millionth person followed. It did not turn out well:
The Patriots quickly took the offensive tweet down, but not before it was screen-captured. Their next tweet was this:
We apologize for the regrettable tweet that went out from our account. Our filtering system failed & we will be more vigilant in the future.
— New England Patriots (@Patriots) November 14, 2014
And the best tweet on the subject goes to:
Setting up a sweet automatic 'thank you' system when I hit a mil. What could go wrong?
— Michelle Beadle (@MichelleDBeadle) November 14, 2014