New WorldNow Platform To Enhance Social

By Staff

NetNewsCheck, September 30, 2014 3:03 PM EDT

Worldnow, the fully integrated intelligence platform for digital experiences, announced today the launch of its Twitter Player Cards, a new feature that allows videos to display in-line with a user’s Twitter newsfeed.

In tandem, WorldNow has also released Social Connect, its integration with social media log-ins to link individual social profiles to bylines.

With a network of sites covering 91% of U.S. households, WorldNow has released in the last eight months more than nine projects focused on enhancing its socialization and discoverability technology to ensure its clients’ content always receives top ranking results. Since January, WorldNow’s media sites have increased their inbound traffic from Facebook by 80% and Twitter by 32%.

Gary Gannaway, CEO of WorldNow, said, “We developed Twitter Player Cards and Social Connect as part of our ongoing commitment to drive social audiences to tune-in to live broadcasts and events. Our goal is to always provide our clients the best workflow, social media integrations, and discoverability technology to ensure their continued success across all screens.”

According to comScore, WorldNow’s media sites were ranked the second-fastest growing media property on desktops from March 2013 to March 2014, after Buzzfeed.

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