TIME technology

Alibaba Links Women’s Bra Sizes to Their Online Spending Patterns

The bigger the bust, the bigger the spending

Alibaba has a lot of consumer data at its fingertips as one of the largest e-commerce companies in the world. And just what insights is the Chinese online giant gleaning from that data? Well, Alibaba has linked women’s bra size to their online shopping habits—and it found that the bigger the cup size, the bigger the spending.

The data point no one asked for!

Alibaba vice president Joseph Tsai talked to Quartz about findings that 65% of women with a B cup fell into the “low” spending category, while those with a C cup or higher were in the “middle” and “high” demographics.

“We’ve only seen the tip of the iceberg,” he said of the company’s data-dive. “We really haven’t done even 5% of leveraging that data to really make our operations more efficient, consumers more satisfied.”

Considering that Alibaba had a whopping $9 billion in sales during Singles’ Day—the 11/11 holiday involving epic amounts of retail therapy—who knows what other bizarre spending trends it will find.

[Quartz]

MONEY Shopping

Walmart Pumps Up Black Friday and Thanksgiving Deals

Employees wear Santa hats as customers check out at a Wal-Mart Stores Inc. location ahead of Black Friday in Los Angeles, California, U.S., on Tuesday, Nov. 26, 2013.
A scene at Los Angeles-area Walmart the week before Thanksgiving and Black Friday 2013. Patrick T. Fallon—Bloomberg via Getty Images

"New Black Friday" is the term being used by Walmart for its Black Friday promotions—which actually start on Thanksgiving and last for five days.

On Tuesday, Walmart held a press conference to introduce what it’s calling the “New Black Friday.” Per the ongoing retail trend, the Black Friday sales start on Thanksgiving Thursday, and they’re hardly limited to a single day. “This year, we’re blowing it out with five days of deals in store and online,” Walmart chief merchandising officer Duncan Mac Naughton said. “We’ll have crazy low prices on the gifts our customers want.”

First things first: Is there anything really “new” about Walmart launching Black Friday deals on Thanksgiving, or about having sales stretch from Thanksgiving through Cyber Monday? On both accounts, the answer is no.

Last year, Walmart’s Black Friday included a staggered series of doorbuster deals, with some available at 6 p.m. on Thanksgiving, others starting a couple hours later, and still others taking effect early on Friday morning. What’s more, Walmart and other retailers began trickling out pre-Black Friday sales the weekend before Thanksgiving if not earlier, plenty of other deals were available over the entire five-day Thanksgiving-Cyber Monday period, and the majority of these sale prices could be purchased online or in stores for the same exact price.

And guess what? This year, it’s essentially the same story. The hours have been tweaked for the 2014 version—special deals are available at 6 p.m. and 8 p.m. on Thanksgiving, then more starting at 6 a.m. the next morning—but it’s basically been the same plan since 2012.

On the one hand, spreading what are supposedly the best holiday sales out over five days—or, let’s face it, over the course of two full months—might make you wonder why it’s necessary to go shopping at all on a day traditionally devoted to family time rather than mall time. Walmart may hope that you physically go shopping in its stores on all five of those days, but that doesn’t mean you have to play along, especially not when the online option is available.

The traditional retail playbook for Black Friday featured a limited number of low-price “loss-leader” doorbuster deals that drew in the masses. Whether they were actually able to get hold of one of the few ultra-cheap items or not, these customers tended to shop for other merchandise while they were in the stores. Walmart has tried to eliminate some of the bait-and-switch involved in this tactic with a 1-Hour Guarantee, in which shoppers are assured they’ll get the doorbuster they want if they’re lined up at least one hour before the sale price is available. Yet overall, the strategy remains unchanged: Attract customers with what seem like amazing deals on select items, then cash in when these customers buy all sorts of things—some on sale, some at full price, and collectively very profitable.

With five days of deals, Walmart could have decided that its best doorbuster bargains would be available starting on Friday or Saturday—or any day other than Thanksgiving. But that’s not what the world’s biggest retailer has done. Like Target, Best Buy, and many others, Walmart is rolling out what seem to be its best deals on Thanksgiving itself, including a 50″ LED TV for $218 and kids’ “Frozen” pajamas for $4.50. There’s nothing stopping Walmart and other retailers from launching these kinds of sales on, say, the Saturday before Thanksgiving. Instead, they’re going with Thanksgiving, and because many of the very best deals are available in-store only, consumers who want to take advantage can’t stay home with their families and make purchases in front of a screen of their choice.

On the other hand, the season’s best prices don’t necessarily pop up on Thanksgiving or Black Friday, and, with the exception of a relatively small number of in-store-only doorbusters, the vast majority of deals are indeed available for web shoppers. As a dealnews post pointed out:

Data from previous years has shown that up to 70% of in-store Black Friday deals were also available online for the same price — or less! Because online sites, namely Amazon, will price match even the hottest in-store offers from brick-and-mortar retailers like Best Buy, Target, and Walmart, many feel pressure to release deals online as well.

The takeaway for consumers should be that it’s okay—more than okay—to stay home on Thanksgiving, and then to sleep in and stay home the following day as well. Yes, you might miss out on a select few deals by doing so. But hey, it’s really not that big of a deal.

 

TIME Retail

We Won’t Have an Internet Sales Tax Any Time Soon

John Boehner Holds Press Briefing At U.S. Capitol
Speaker of the House John Boehner (R-OH) holds his weekly news conference in the Capitol Visitors Center at the U.S. Capitol on April 18, 2012 in Washington, DC. Chip Somodevilla—Getty Images

But brick and mortar retailers insist the idea won't go down without a fight

Republican leaders in Congress are renewing their vows to fight a proposal expanding the sales taxes applied to online purchases, dealing a blow to brick and mortar retailers who hoped to get a bill passed during the post-midterm lame duck session.

Currently, states can only apply sales tax to online purchases made by their residents from retailers with a physical presence in the same state. The Marketplace Fairness Act (MFA) would reverse that, allowing states to tax online purchases made by their residents regardless of the merchant’s whereabouts. While the idea has sometimes been called the “Amazon Tax,” it’s become less applicable to the giant online retailer because the company is increasingly setting up warehouses in new states to reduce shipping times.

The MFA passed the then-Democrat-controlled Senate last year, but it was never picked up in the Republican-controlled House. With Republicans now firmly in control of both chambers of Congress, the bill looks like it’s headed nowhere fast. House Speaker John Boehner, who’s long been opposed to the MFA, said this week it will be tabled for the remainder of this year’s lame duck congressional session and would face heightened scrutiny in the year ahead, the Hill reports.

“The Speaker has made clear in the past he has significant concerns about the bill,” a Boehner spokesperson said. “And it won’t move forward this year. The Judiciary Committee continues to examine the measure and the broader issue.”

Still, backers of the bill vowed to continue the fight. “Most Americans won’t be taking the next two months off, and neither should Congress,” said Jason Brewer of the Retail Industry Leaders Association in a statement to CNBC News.

Supporters of the Marketplace Fairness Act have attempted to tie it to a similar-sounding but separate bill that extends a longstanding ban on taxing Internet access, a deeply popular moratorium on both sides of the aisle.

[The Hill]

TIME Retail

Walmart, Target Gird for Toughest Black Friday Battle Yet

People crowd the first floor of Macy's department store as they open at midnight on Nov. 23, 2012 in New York to start the stores' "Black Friday" shopping weekend.
People crowd the first floor of Macy's department store as they open at midnight on Nov. 23, 2012 in New York to start the stores' "Black Friday" shopping weekend. Stan Honda—AFP/Getty Images

Fighting to win a holiday neither can afford to lose

The largest U.S. retailers have thrown down the gauntlet this year and announced deeper Black Friday weekend discounts than ever over a longer period, as they are desperate not to lose a single penny to the competition during the holiday shopping wars.

Wal-Mart Stores, which recently lowered its sales forecast for the year, stirring fears about its holiday prospects, has announced an aggressive program of deals for what is now a full-on Black Friday week. The plan includes bigger deals than last year on items such as TVs on Thanksgiving itself, week-long price cuts on 3,700 more items than in 2013, and a 24-hour pre-Black Friday sale today on its website.

Wal-Mart’s go-for-the-throat strategy comes as the retailer tries to return to U.S. comparable sales growth after six quarters. Black Friday, which now is the anchor to what has become a week-long kick-off to the holiday shopping season, isn’t always a firm indicator of how the holiday season will shape up for retailers. But no store can afford to do poorly that weekend, which sets the tone for a season that generates 30% of annual sales on average.

Target—also in need of a successful holiday season after a Grinch called “Databreach” stole Christmas last year—has similarly been aggressive, holding a pre-Black Friday online sale this week and has removed all shipping costs since Oct. 22 through Dec. 20.

“You’ve seen a number of retailers pull forward their events throughout the weekend, and you’re seeing a lot of activity, which tells me it’s going to be very competitive,” Duncan MacNaughton, Walmart U.S.’s chief merchandising officer, told reporters during a media briefing.

Wal-Mart will kick off its Black Friday festivities with an online sale at midnight on Thanksgiving, continue with its first full-on in-store Black Friday (note to the retail industry—we need a new name for this—since the sales now start on Thursday) event at 6 p.m. that day, including nine items which Walmart guarantees that customers can buy between 6 p.m. or 7 p.m. get regardless of whether the store runs out of inventory. A second sale focused on electronics will start at 8 p.m., and a third sale will start at 6 a.m. on Friday the 28th. (Walmart stores have been open on Thanksgiving since 1988.)

And gross margins be damned, Wal-Mart’s prices appear to be lower than last year’s when Walmart sold a Vizio 60” Smart TV sold for $688 on Black Friday—this year a 65” Vizio Smart TV goes for $648. Wal-Mart is leaving nothing to chance—for the first time it is offering maps for each of its 4,000 or so stores so shoppers don’t get lost looking for that flatscreen being stocked in the frozen food section on this one occasion.

Target is also going all-in with more deals this year. The discount chain, which already held a pre-sale this week, will offer Black Friday deals starting on the preceding Sunday that will last for a week. And it will offer a few items on sale early on the Wednesday before the holiday. Meanwhile, Best Buy, to get a leg up on its rivals on a shopping day that is heavy on electronics, will open its stores at 5 p.m. on Thanksgiving with Black Friday deals. Its stores will remain open until 1 a.m., then re-open at 8 a.m. It will also hold an online-only “doorbuster” sale on Thanksgiving.

The onslaught of promotion is a tacit acknowledgement by retailers of how tough the season is going to be.

“Overall, just because you’ve moved the sales up, or extended them, or expanded Thanksgiving, that doesn’t increase the amount of money people will spend for the season,” said Craig Johnson, president of Customer Growth Partners, which has forecast a “sluggish” holiday season.

Wal-Mart appears to be dialing it up a notch this year—despite its big efforts in 2013, and Target’s abysmal holiday, Walmart was unable to pull off a holiday quarter with positive comparable sales growth in the holiday quarter last year.

It’s become a truism that Black Friday has been diluted by earlier and earlier sales in November, and the likes of mainstream stores like Macy’s and J.C. Penney opening on Thanksgiving. But the fact remains, Black Friday is still a big deal: ShopperTrak, a data firm, expects Black Friday to remain the second biggest sales day of the season, after the final Saturday before Christmas.

This article originally appeared on Fortune.com

Read next: Two Dozen Retailers Won’t Open on Thanksgiving–And They’re Shaming the Ones That Will

TIME Retail

How China’s ‘Singles’ Day’ Notched $9 Billion in Sales on Alibaba

China-Based Internet Company Alibaba Debuts On New York Stock Exchange
Founder and Executive Chairman of Alibaba Group Jack Ma (L) attends the company's initial price offering (IPO) at the New York Stock Exchange on September 19, 2014 in New York City. Andrew Burton—Getty Images

China's anti-Valentine's Day is the world's biggest day for online shopping

There are too many men in China.

That’s not the complaint of a love hungry young Chinese bachelor, but rather a statistical fact: by the year 2020, approximately 30 million more men will reach adulthood and enter the mating market than women. That may not make Chinese men happy, but it’s become a huge annual boost to China’s online retailers. How? Back in the early 1990s, Chinese singles created a sort of anti-Valentine’s Day called Singles’ Day, an annual celebration of bachelorhood or bachelorettehood taking place on November 11. (numerically, 11/11, the date of lonely “1s.”)

Singles’ Day has since evolved into a major shopping holiday, similar to Black Friday or Cyber Monday here in the U.S. And just as U.S. corporations like Hallmark adopted Valentine’s Day as an opportunity to boost sales, Chinese online retailers like Alibaba, a massive online marketplace, have embraced the cultural phenomenon that is Singles’ Day.

And that embrace comes with good reason. China’s Alibaba online marketplace alone reported over $9 billion in sales on Tuesday, skyrocketing past the company’s previous Singles’ Day record of about $5.9 billion, MarketWatch reports. Those are stunning numbers — by comparison, U.S. consumers spent just $1.2 billion online during Black Friday last year, according to ComScore, and another $2.29 billion during Cyber Monday, per Adobe Systems. (Factoring in physical store sales, total Black Friday weekend spending in the U.S. last year was a hair over $57 billion.) Those numbers come just two months after Alibaba went public in a $25 billion U.S.-based public offering, which has since hit the record books as the world’s biggest-ever IPO.

Singles’ Day is a holiday that speaks to the rapidly growing purchasing power of China’s middle class as well as a culture increasingly focused on the acquisition of material wealth. Accordingly, Singles’ Day has spawned a bevy of outlandish tales that redefine consumerism — one Chinese man, in preparation for Singles’ Day, proposed to his girlfriend in a heart-shaped ring of 99 iPhone 6s that cost about $82,000, reports the Nanfang. The woman rejected his proposal.

But the Singles’ Day windfall for Chinese retailers like Alibaba is also an accident of China’s one-child policy, instituted in 1979. The policy led many Chinese—who historically have often preferred to have boys—to take advantage of cheap ultrasound technology that has allowed women to determine the sex of their child in early pregnancy, offering them the option to continue or terminate pregnancies based on gender. The resulting gender imbalance has actually led many of China’s surplus men (and some women as well) to view Singles’ Day as a chance to celebrate what they hope could be the last day of singledom—hence much of the expensive buying, which is tied to gift-giving to woo significant others.

Alibaba, which acts as a bazaar for online merchants, has taken advantage to a remarkable extent of growing disposable incomes in China. This year, the company posted the largest initial public offering at $25 billion, launching off its rapid growth in China.

TIME Retail

Target Announces Earliest Ever Black Friday Opening

After Target Lowers Sales Forecast, Shares Plummet
The exterior of a Target store July, 18, 2006 in Chicago, Illinois. Scott Olson—Getty Images

Latest in stores opening earlier and earlier on Thanksgiving

Target on Monday announced its earliest ever Black Friday sale with plans to open doors at 6 p.m. on Thanksgiving Day, in an aggressive bid to boost holiday sales after a year of lackluster earnings and store closures.

The big-box retailer joined a growing list of stores that have pushed their Black Friday openings from post-dinner to pre-dinner hours, including Macy’s, Kohl’s and Sears.

“We know our guests are pulled in a million different directions as the holidays get underway, so we’re helping them save time and money by offering more access to Black Friday deals,” Target said in a statement.

The movement has also triggered a backlash from labor advocates and from competitors that have vowed to keep stores closed during the Thanksgiving holiday, including Coscto, Home Depot and Nordstrom.

TIME Retail

China Gears Up for World’s Biggest Shopping Day

An employee works at an Alibaba Group warehouse on the outskirts of Hangzhou, Zhejiang province
An employee works at an Alibaba Group warehouse on the outskirts of Hangzhou, China on Oct. 30, 2014. Carlos Barria—Reuters

Singles' Day is on Tuesday

China’s e-commerce firms are getting ready for the country’s biggest online shopping day Tuesday by hiring temporary staff and renting more warehouse space to deal with high volumes of orders.

The day known as Singles’ Day saw more than twice as much merchandise sold than on Cyber Monday in the U.S. last year. Singles’ Day—so called because the date 11/11 uses four “1″s to represent single people—began in 1993 at Nanjing University as a celebration of being single but gradually became a day when singles and couples alike could buy things for themselves.

Chinese e-commerce giant Alibaba began to capitalize on the shopping fervor five years ago, offering staggering discounts to entice more customers. Last year Alibaba said it processed 254 million orders on the day worth $5.8 billion, The Financial Times reports.

After posting its $25 billion record-breaking IPO back in September, this year Alibaba aims to boost Singles’ Day sales by partnering with global brands and turning Singles Day into a worldwide event. This year is expected to be even bigger thanks to a 20%-increase in the total number of shoppers online, according to Boston Consulting Group.

[The Financial Times]

TIME Food & Drink

Doritos-Flavored Mountain Dew Is First Sign of Impending Apocalypse

Eww

Like many terrifying rumors, it started on Reddit.

Redditor joes_nipples posted an image Thursday of a Doritos-flavored Mountain Dew tasting table, aptly called Dewritos with the caption, “It actually tasted like Doritos.”

Kotaku noted that the “liquid cheese” was spotted at Ohio University in late October.

Bridgette Parkins tweeted that they were at Kansas State University, too:

Even though it looks radioactive and is conceptually baffling, apparently tasting like a liquified Doritos isn’t the worst thing in the world. “It honestly wasn’t that disgusting,” the joes_nipples wrote. “It tasted like orange with a Doritos aftertaste. It tasted like straight Doritos afterwards, though. Weirdest thing I’ve ever drunken.”

Joes_nipples also said that Mountain Dew was testing a lemon ginger, mango habanero, and rainbow sherbet flavor, too.

The product isn’t completely outlandish. Fusion is in right now (think Doritos Locos Tacos), Mountain Dew and Doritos regularly have partnerships, the Super Bowl is coming (anything and everything weird happens around the Super Bowl), and people have been kind of petitioning for this for a while.

Although the suggestions for Dewritos might not have been in earnest.

A Mountain Dew spokesperson told TIME that the product is being tested, although there’s no word if it will be coming to a store near you.

We are always testing out new flavors of Mountain Dew, and giving our fans a voice in helping decide on the next new product has always been important to us. We opened up the DEW flavor vault and gave students a chance to try this Doritos-inspired flavor as part of a small program at colleges and universities.

TIME Retail

Toys ‘R’ Us to Open at 5 p.m. on Thanksgiving

Retailer unveils initiatives to make the shopping experience smoother during the busy holiday season.

Toys “R” Us will open its stores at 5 p.m. on Thanksgiving this year, the same time as last year and a sign the toy retailer is showing some restraint when it comes to the so-called “Black Friday creep.”

“We had incredibly positive feedback with customers who shopped with us on Thanksgiving last year,” Chief Merchandising Officer Richard Barry told Fortune.

The toy retailer, which generated $12.5 billion in sales for the latest fiscal year, and many other big-box retailers have been progressively opening their stores earlier and earlier each year for the critical Black Friday weekend. Many are now open on Thanksgiving itself, angling to get an important slice of consumer spending in a bid to better compete with online rivals that can generate sales at any time of the day. Several years ago, when brick-and-mortar retailers realized they were losing out on precious sales as consumers took to their computers to shop after their Thanksgiving feasts, they began to respond by opening their stores on the actual holiday.

Mayc’s and Kohl’s are among the retailers that have already announced earlier hours for the upcoming holiday season. And for years, Toys “R” Us has been a willing participate in this “Black Friday creep” game. It first inched into Thanksgiving Thursday in 2009 and pushed store opening times earlier in every subsequent year through 2013.

But Toys “R” Us says 5 p.m. is the right time to open its doors.

“We saw that people really enjoyed the early opening, and frankly we saw the sales on Black Friday itself being very strong,” Barry said. “There wasn’t as much pressure on that 10 p.m. or midnight time. It was more spread out and people had a more civilized shopping experience.”

Toys “R” Us on Thursday also unveiled a few other initiatives to make the shopping experience smoother during the busy holiday season. The company is placing employees, known as a “Guru for Play Stuff,” at the front of the store to help assist navigation. New express lanes will help speed up the checkout process for those buying two items or less, while employees will also have the ability to scan items in a jam-packed cart and provide a bar code that can be scanned to get them out the door quickly.

Barry said it was important to serve both customers, those with the overflowing carts and those with just a few items in their arms.

Toys “R” Us must perform well during the holiday season, as it generates roughly 40% of its annual sales during the final quarter of the year, which runs from November through January. The toy retailer battles big-box rivals like Wal-Mart Stores and Target, as well as online retailers like Amazon.com, for a slice of consumer spending in the $22 billion domestic toy business.

This article originally appeared on Fortune.com

MONEY Shopping

Target Is Closing Another 11 Stores

woman with shopping cart and wallet
iStock

On Tuesday, Target announced it will be closing 11 U.S. stores, making a total of 19 closures in less than 12 months.

In the aftermath of last year’s monumental data breach of customer credit card information—not to mention years of underwhelming sales at some retail locations—Target decided to close eight stores in May, including two stores in the Las Vegas area and two stores in Ohio. This week, Target announced it will be closing 11 more stores in the U.S., including two Chicago-area locations and three Targets in Michigan.

The 11 stores will be shut down by February 1, 2015. “The decision to close a Target store is only made after careful consideration of the long-term financial performance of a particular location,” a company statement accompanying the announcement explained. “In most cases, a store is closed as a result of seeing several years of decreasing profitability,” a Target spokesperson added in an email to (Minneapolis) StarTribune.

There are roughly 1,800 Target stores in the U.S., and the number of planned closures pales in comparisons to the likes of troubled chains such as RadioShack and Sears. Yet it’s worth noting that that Target’s reputation among shoppers and the retail industry as a whole has declined greatly since the pre-recession years, when the cheap-chic darling was belovedly known as “Tarjhay.”

Over the summer, Target hired a new CEO, Brian Cornell, a former CEO at PepsiCO Americas Foods, with the hopes that new leadership could help the company rebound from its troubling slump, as well as the embarrassing and costly data breach that potentially compromised the information of well over 100 million customers. More recently, Target introduced its plans for the 2014 winter holiday season, which include a special offer of free shipping with no minimum purchase required on all orders placed at target.com through December 20.

Read next: It Doesn’t Matter if Alex From Target Is Real or Fake

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