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The Whitney is closed in preparation for the opening of our new building downtown in spring 2015.
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Will Pappenheimer, Proxy, 5-WM2A, 2014. Screenshot from augmented reality application.
Proxy will allow visitors to see the museum environment in new, hallucinatory ways. To get the experience on your smart phone or tablet, please download the Layar augmented reality app in advance of the event.
Download LayarProxy, 5-WM2A is a virtual designer drug specifically commissioned for the 2014 Whitney Gala and Studio Party. 5-WM2A (with the “street name” Proxy) can be consumed by guests on their mobile devices and tablets, offering enhanced visionary powers—and a safe experience. As guests view their surroundings through the screen of their mobile devices, hallucinatory virtual elements are overlaid onto the physical environment. The augmented reality application uses these perceptual alterations of the real world to refresh the museum experience. Proxy has been designed as a "dissociative class” designer drug app that helps the Whitney community to leave behind and dissociate from its iconic Breuer location and transition to a new building. Like most designer drugs, Proxy is fashioned to mimic and improve on the effects of the real and at the same time to escape classification as a controlled substance—or, in this case, controlled museum experience. As an artwork Proxy, 5-WM2A is a humorous yet pointed exploration of our addiction to our technological devices, of the accelerated merger of virtual and physical worlds, and of the ways in which these factors change our perception.
JODI, “goodmorning goodnight,” launched February 27, 2013
Jonah Brucker-Cohen and Katherian Moriwaki, America’s Got No Talent, launched February 13, 2011
Ursula Endlicher, “Light and Dark Networks,” launched December 15, 2011.
R. Luke Dubois, So many journeys may the sun and moon, launched March 10, 2011
Scott Snibbe, Tripolar, launched January 20, 2011
Screenshot of CLICKISTAN, launched December 2, 2010