New OC Register Publisher Asks Reporters to Give Him One Hour a Week for Customer Service Calls

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Stuart Kushner: "I'm good enough, I'm smart enough, and doggone it: It's now Mirman's mess!"

I'm still researching new-ish Orange County Register publisher Rich Mirman--the former casino executive who came in to clean up Reg owner's Aaron Kushner's mess--before writing anything extensive about him, but Mirman has already offended his newsroom in one big way: He's asking them to step up and become customer service reps for an hour a week.

It's strictly voluntary, mind you, and probably necessary after the fiasco that was Kushner switching delivery drivers and leaving Register subscribers without their daily drivel for weeks at a time (the switch came, of course, because Kushner wasn't paying his bills to his former delivery drivers, the Los Angeles Times). Nevertheless, Mirman's move isn't sitting well with reporters and editors, one whom put it thusly: "Mirman's a moron."

Below are two emails sent last week to all Register employees: The first one by Mirman, the second (after the jump) by Kushner's Minister of Information, Eric Morgan. Enjoy!

**

The Rich Mirman One

Fellow associates:

It has been a few weeks since my last note, and I just wanted to take a moment to update you on a few important initiatives.

The disruption in delivery continues to be the most important and most pressing challenge we face. Unfortunately, the issue is still not completely fixed.

Although more than 95 percent of our customers receive consistent and timely delivery, our contracted carrier force continues to struggle in key concentrated geographic areas such as Huntington Beach, Fullerton, Cypress and a handful of other neighborhoods.

The prevailing question is, ''Why is this taking so long?'' Comments range from the polite ''What's happening?'' to the very direct - ''Are you stupid?'' I wish the answer were simple and the solution more attainable.

As you may remember from my last note, 530 routes (each averaging about 500 households) have been transitioned from the L.A. Times to ACI. The majority of these routes are covered by permanent carriers who have the familiarity and experience to deliver to hundreds of homes and apartments before sunrise.

However, some of these routes are covered by temporary or brand new carriers. They are often ill-equipped to handle the arduousness of the task. The routes have dozens of special instructions, such as gate codes, vacation holds or specific placement of the paper.

Over the course of the last four weeks, ACI and the independent distributors have faced a number of challenges - most notably the shortage of qualified applicants and turnover among temporary drivers. The challenge is compounded by the fact that the L.A. Times and ACI are sourcing contractors from the same pool of qualified applicants.

That said, ACI has made a number of recent adjustments that will provide relief in the days and weeks ahead - e.g., sourcing professional carriers with existing knowledge of the affected areas and opening a new distribution center that is centrally located to where delivery problems persist.

I am optimistic that these actions will continue to improve our circumstances. We just need to keep fighting.

In that spirit, I am very excited to announce a brand new effort that will be rolled out over the next few days. We call it the WE CARE campaign.

Many of you have reached out to me to ask how you can help and get more involved. Truth is, we need your help and our customers need to hear from you. I take full responsibility for not having organized a robust, companywide effort earlier. That said, we need your help, and we need it now.

By the end of the week, we will be inviting associates to help in calling back subscribers who have been affected by the disruption in service. We want to give our customers the opportunity to talk to a real person with a sympathetic ear. Most importantly, we want our customers to know that we care.

My experience is that subscribers just want their paper. Barring that, they at least want to be acknowledged and know somebody cares about their concerns.

Please look for the upcoming announcements with more detail on the WE CARE program. Thank you in advance for providing any help in making our customers feel like we care.

As always, I appreciate your continued commitment and dedication.

Sincerely,

Rich Mirman

And now, let's go to Morgan!


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17 comments
Dave Lieberman
Dave Lieberman

"However, some of these routes are covered by temporary or brand new carriers. They are often ill-equipped to handle the arduousness of the task. The routes have dozens of special instructions, such as gate codes, vacation holds or specific placement of the paper." Funny, when I was growing up this arduous work was handled by 10-year-olds on bicycles. Congratulations, delivery people, you're actually not smarter than a fifth grader.

Heather Lynn Minick
Heather Lynn Minick

This will be the last of The Register. Is this guy totally disillusioned , mentally ill, or both?

Diane Long
Diane Long

Thank you for always giving us the lowdown. We never get the truth from the Register.

YoureNoHelp
YoureNoHelp

Wasn't it Nordstroms that got their XXXs in an expensive wringer, a few years back, for having their staff 'volunteer' for extra tasks, OFF THE CLOCK, to maintain that 'legendary level of customer service'?? And with 'achieving it' being SEVERAL steps down the stairs from 'maintaining it', OCR SURE ain't Nordstroms! 

JiveTalkin
JiveTalkin

Why doesn't Kush just downgrade from the nightly penthouse at the Islands ( $300 minimum) to a $79 Marriott business room closer to the office? The weekly savings in that one adjustment could probably pay for one-two telephone reps, eliminating the "voluntary" hour for 40 to 80 employees. 


And they say Mirman's a math whiz!

fishwithoutbicycle
fishwithoutbicycle topcommenter

So the employees are supposed to "volunteer" AKA "work without pay" to clean up the mess created by the utter incompetence of the previous management. Niiiiiiiiice.

Leo Arciniega
Leo Arciniega

This is becoming a really good TV show or better yet HBO series.

Carebear
Carebear

Interesting choice of words: "making our customers feel like we care."

Assuming it is the case, wow about showing them you care?

JiveTalkin
JiveTalkin

There is unintentional hilarity in the rah rah spirit behind these initiatives. High comedy considering the whole thing stems out of the owners refusal to pay bills for services rendered.

If I was an employee there, I wouldn't volunteer a second my time until I saw Kushner and spitz doing the same. They are kind of the ones that started this mess,after all.

meheecan-cris-doner
meheecan-cris-doner

not getting your news paper: the epitome of a white person's problem. haha

JBinOC
JBinOC topcommenter

I'd love it if Nancy Luna phoned me.  


JiveTalkin
JiveTalkin

The remaining staffers at the Reg must feel like the band members who played on as the Titanic sank. I can't imagine the enrollment for this WE CARE program being too high, the corporate overlords have spent the last two years shitting and pissing all over the people they're begging for help now.

JiveTalkin
JiveTalkin

Is it volunteer work as in not getting paid? Or time that would be spent doing normal tasks? Will Kush & Spitz be participating in the WE CARE efforts?

JiveTalkin
JiveTalkin

Basically, but I don't think there's anything previous about Kush & Spitz, and have better offices than Mirman.

Let's just say the cause at hand is not exactly JFK's call to action.

fishwithoutbicycle
fishwithoutbicycle topcommenter

@JiveTalkin 

LOL Very true!

Honestly, I wouldn't miss the "Right Wing Rag" one bit...but I do feel bad for the employees...the ones who actually work for a living.

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