While big apparel brands ramp up production of a slew of fashions to gear up for the holiday season, Zady, the e-commerce curator of sustainably made womenswear, menswear and accessories, is set to launch its own collection of ethical styles for the holidays — with one slight difference: It will only sell one item.
In the spirit of slow fashion, the New York-based startup plans to release items from its first collection one-at-a-time in the coming months. The initial private label piece, which will become available on their site in the coming weeks, is a knit wool sweater that was entirely designed and manufactured in the United States.
Zady prides itself in offering high-quality clothes and home goods that are made to last and provide an alternative to the world of disposable, fast fashion. Its new Essential Collection is an extension of that endeavor.
Farm to Closet
Self-described as the “Whole Foods of fashion,” Zady has built an online destination that does more than simply sell local, organic and ethically made products — it espouses conscious living and engages consumers in each product’s journey from farm to closet.
“Whole Foods is massively successful because there’s a consumer who is awakening,” said Maxine Bédat, Zady’s co-founder. “The conversation is changing. Whole Foods pushed organic food into the forefront, and now Walmart carries organic food. We’re reaching out to a community of people who want to buy beautiful products and feel good about it.”
Buyers of the new Essential Collection sweater have much to feel good about: The knit is made with natural fibers and low impact dyes, and it’s made by manufacturers who treat their employees well.
Another value that shoppers can revel in with Zady’s new collection is that all products are completely made in the U.S. The wool for the sweater, for example, was grown in Shaniko, Oregon, treated in Jamestown, South Carolina, dyed in Philadelphia, and manufactured in Southern California.
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