The Salsa All-in-One Online Engagement Platform

Find and Engage More Donors Online

Quickly and effectively launch online fundraising campaigns that are easy to build and promote -- all through one robust, user-friendly platform. And, we’ll never charge you any donation processing fees!

Through Salsa’s securely stored,detailed donor profiles, get a 360-degree view of a supporter’s engagement with your organization. See exactly where donations are coming from and gain insight into key donor trends.

Salsa offers all the tools you need for successful fundraising campaigns in one place.

Unlimited, Customizable Online Donation Pages

Easily build creative, effective donation forms using Salsa’s do-it-yourself tools. Enhance your fundraising efforts, measure impact, and foster long-term, personal and valuable relationships with your supporters. Want to kick your fundraising campaigns up a notch? Customize fundraising asks based on supporter data collected and stored right in the Salsa platform!

Supporter Fundraising Pages

Harness your supporters’ interest in your cause by allowing them to spread the word to family and friends through personalized donation pages. Using branded templates, supporters can create their own fundraising page with personal stories to share via email, on social channels, and more. Your organization can leverage peer-to-peer fundraising to organically spread the word about your cause, foster meaningful relationships with supporters and their networks, and leverage those relationships to raise money and achieve your goals.

Quick-Click Email Fundraising

Empower your donors with quick-click email donations. QuickFill allows supporters to quickly, easily, and securely make a gift even more quickly through an email link. Take the work out of completing a donation to capture more repeat donors and committed supporters. There are no forms to fill out and no credit card information to input - just click and give.

Fundraising is only effective if you receive the donations your supporters commit to give. Salsa wants to make sure your donations come straight to you, quickly, and without hassle.

No Donation Processing Fees

When donors give your organization a gift, they expect you to receive it. All of it. Not whatever is left after a slew of fees. When you receive donations through the Salsa platform, you will not be charged donation processing fees by us. (We wish we could say the same for credit card companies!) Your donors will feel good that their gift is going straight to you. Salsa’s pricing is based on the number of supporters you collect.

Recurring Donations and other Donation Options

Give your supporters a choice in how they give to your organization. For instance, encourage recurring gifts -- those valuable “sustainers” -- by enabling your supporters to give automatically on an ongoing basis. You can also inspire users to give “in honor of” or “in memory of” a family member, friend or colleague. Salsa donation forms are flexible, versatile, and simple to create with these options and more.

Streamline your event management and increase attendance by using a single platform to handle event registration and check-ins, payment processing (including discount codes), waitlists, and pre-event email and social media promotions. Supporters who register through your customized, branded event pages are added directly to your database and automatically sent a confirmation email.

Distributed Events

Help your supporters build their own self-hosted local events through Salsa. You say “house party” or “meet up”; we say “distributed events.” The friend-to-friend power of distributed events can greatly magnify your impact and build your supporter network, while at the same time inspiring personal connections that make your cause much more than just another newsletter in the inbox.

Event Reporting

Want to know how event attendees are contributing to your organization’s overall performance? Custom reports help show you how offline attendance influences or impacts online actions for a complete, insightful and actionable view.

Give Voice to Millions Online for Impact

Quickly mobilize your advocates with Salsa! Our roots are in equipping nonprofits like yours with the tools to facilitate rapid action and affect real change. Every aspect of your campaign is consolidated on the same platform enabling you to centralize workflows, mobilize supporters quickly, and deeply impact the issues that matter most to your organization.

Online Petitions

Use simple-to-build online petitions to motivate your supporters and make their voices heard. Quickly generate an online petition for your cause by choosing a template, creating a brief description, and voilà! Salsa seamlessly integrates new petition signers into your supporter database and email distribution groups to help you grow your community and your impact.

Don’t stop there -- help your supporters get their voices and your message in print with tools to write letters to the editors of custom media outlets around the world.

Targeted Actions

Become a game-changer when you put targeted messages directly in the hands of decision makers at all levels - from local, state and federal offices, to custom recipients for CEOs to all places in between!

The power to deliver inspiring, impactful messages is yours. Make it easy for your supporters to send targeted email or fax messages to legislators, business executives, media outlets and political figures alike – without ever leaving your action page. You create the copy, select your preferences, and we'll take care of the rest.

Or if you really want to apply some strategic pressure, send a custom “thank you” email to officials voting in favor of a particular amendment and a different “no thank you” message to non-sponsoring, non-responsive officials. The possibilities for igniting action and fueling change are endless!

Successful fundraising and organizing relies on a thoughtful communication outreach strategy. To effectively execute that strategy, you need tools that will get you the most return from your efforts and that will give you the ability to continually tune and refine your campaigns including:

1. Email blasts and newsletters
2. Donation appeals
3. Action alerts
4. Social media publishing and sharing

Our deliverability specialists monitor your campaigns behind the scenes to ensure the highest email deliverability standards. And, as a member of the Salsa Community, you have access to proven, real world tips and expertise from us and from our larger community of partners and users.

Broadcast Email (a.k.a. Email Blasts)

Capture the attention of your supporters and donors, and inspire them to take action through engaging and compelling email blasts -- all from one place! Using the feature-rich email creation tool, personalize your message, target your audience through robust list segmentation, then review your email, send immediately, or schedule the email for a specific date and time.

But emails won’t work if they aren’t seen by your supporters, which is why Salsa helps you discover the best time to send emails and gives you testing options to help you determine which subject lines will yield the highest open rates.

The automatic list management features take care of bounces, subscribes and unsubscribes. You can even customize your unsubscribe pages based on supporter relationships. Answer the question, “Is it working?” with Salsa reports: monitor email open rates, bounces, click-throughs and conversion rates for all your emails, then use that information to optimize future blasts!

Marketing Automation for Nonprofits

a.k.a. Welcome Series and Triggered Emails or Automated, Individualized Email Tools

Trigger-based emails are an automated way to reach out to users after they take key actions in order to continue the conversation and usher them down a path of engagement. Welcome supporters into your community after they join your mailing list, thank them for their donation, or confirm their registration for an event -- automatically! These emails can contain dynamically populated fields to make your messages truly a one-to-one interaction with each and every supporter.

Email List Management Done for You

Effectively target your outreach to groups of individuals with Salsa Groups and Smart Groups. Groups are used to manually segment users you want to send specific messages to at various points in time -- perhaps event attendees, action takers from a particular region, or sustaining donors. Let your creativity run wild -- you can segment your supporters using any supporter profile data stored in Salsa.

Smart Groups automate the process of creating groups, and can do so on an ongoing basis. If you know that you want to add specific people to a group based on an action they take or a criteria they meet, set up a Smart Group and let Salsa do the rest. Smart Groups are also the first step in setting up a lead nurturing campaign or welcome series to improve engagement!

Your supporters are on social media -- heck, everyone is. That means even if someone isn’t your supporter yet... they could be your friend or follower on Facebook and Twitter first. Salsa’s tools for social media success let you easily add social sharing features to web versions of email and other online forms.

Reach your supporters where they spend their time

Easily share your action, donation, event and signup pages across social networks using Salsa Sharing. This tightly integrated module allows you to customize the images, descriptions, and tags that get shared on social media platforms. Seamlessly becoming a part of a user’s social experience means they’ll see you in a positive light -- one of their friends! -- and give you the inside track to inspiring action.

Make it easy for your supporters to share in their channels

In the age of social media, the ability for your followers to share their interaction with your organization is almost as important as the interaction itself. Social sharing features make it easy for your fans to spread the word or show their interest in your organization via Facebook, Pinterest, Twitter and Google+. Simple social sharing and tell-a-friend functionality on all of your Salsa web pages is critical to helping reach your awareness, engagement, advocacy and fundraising goals.

Publish sign-up forms directly in Facebook

Inspire Facebook users to take action on behalf of your organization without leaving Facebook! Bring action one-step closer to your user by placing a pledge or petition right onto your Facebook page! Working with ActionSprout, organizations like yours have a new way to engage supporters on Facebook beyond like, share and comment, harnessing the world’s largest social network for a better world. Salsa and ActionSprout-powered Facebook forms make it that much easier to get supporters to act.

Get More Engagement with Detailed Supporter Profiles

Save time and create efficiencies for your team with Salsa's fully-integrated, cloud-based system. Supporter management and donor tracking come together, meaning your donors’, followers’ and activists’ online activities are tracked in a single system. Now, it will take you minutes to pull together all the essential supporter information you need, including:

• Supporter contact information and photo
• Donor history
• Event attendance
• Action history

If your organization supports affiliates, chapters or other local groups, you can share information and push content out to local chapters via the same platform, to keep everyone in the loop.

Unlimited custom fields allow you to track even more details on your supporters, whether you’re looking at birth dates, interests, or university enrollment.

Activity & Donation History

Foster a deeper relationship with each and every one of your supporters by keeping an accurate, cross-channel record of their activity with your organization -- from donations to advocacy actions to event attendance and more. You can even sync offline donations!

Create an in-depth profile of each person to help you understand and manage their relationship with your organization including complete, up-to-date contact information, donor history, and event attendance. This enables you to easily view, query and create supporter-centric communications for better response rates.

Segmentation for Deeper Engagement

Targeting the right group of your supporters can be the difference between mediocre and stellar campaign results. Create custom, ad hoc groups of supporters or use Smart Groups to send the right message to the right people at the right time to foster deeper engagement. Salsa’s scoring feature enables you to identify your most engaged supporters, measuring activity not only by how many, but by how recently actions were taken and pulling these details into a single metric you can use for ongoing analysis of supporter enthusiasm.

Knowledge truly is power. The more you know about your supporters, their actions, and your campaign performance, the better you can optimize your plans for the future. Take control of your data through robust custom reporting to link supporters, actions, events and donations and build relationships in a way you never thought possible.

Out-of-the-Box Reports

With a deep understanding of how to best track nonprofit campaign performance, Salsa offers tons of built-in standard reporting for list growth, donations, actions, and much more! We know the industry inside and out, which means we can anticipate your needs and give you the data and insights critical to making meaningful decisions right out of the box!

Flexible Custom Report Builder

Gain deep, meaningful, and actionable insights into your campaigns’ performance with Salsa custom reporting, a flexible framework to analyze each and every campaign with your specific goals in mind. With an ability to report on any facet of your campaign using all data available in your supporter database, your team can understand trends and make improvements on an ongoing basis for continually optimized performance.

Automated Push Reports

Need to provide weekly reports to the Board? Want to check on revenue or action volume each morning? Schedule automatic email delivery of reports in your prefered format so you'll never forget to check them again! You’ll have the data you need to make smart decisions right at your fingertips, no reminders needed.

When you have a network of chapters, you face the challenge of remotely managing a team, brand, and message. But it doesn’t have to be that way. Expand your outreach efforts, seamlessly empower your entire organization - including all chapters - and ensure consistent global branding to stay on message.

Publish and Syndicate Content

Seamlessly distribute campaign messaging such as pages, email broadcasts and templates to local organizers. Groups, action pages, event information and your custom fields can also be shared across every chapter from a single, central, unified platform.

Share Supporter Profiles

Streamline record keeping by sharing and managing supporter records from a single, central platform that keeps your database clean and updated. Individual records are created only once and can be managed to accommodate membership in multiple chapters; even when a supporter moves from one chapter to another.

Report at Every Level

Run reports for for each level within the organization, from a national overview to each individual chapter -- and everywhere in between.

Administer User Privileges

Control how much access to grant each chapter using the most relevant parameters for your organization — geographic location, program types, issue, etc. Allow each chapter to access their internal data and syndicated content, or expand what they see to include other chapters, at higher or lower levels, and group tiers of chapters for easier reporting.