Boys & Girls Clubs signs partnership with Comcast NBCUniversal

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Andrew Harrer / Bloomberg

Comcast NBCUniversal has partnered with the Boys & Girls Club of America on the My.Future technology initiative.

The Boys & Girls Clubs of America inked a five-year national partnership with Comcast NBCUniversal that is worth "tens of millions of dollars" in cash and in-kind support.

The partnership includes the launch of My.Future, a new technology initiative designed to teach club members about the digital world and ignite their passion for technology. Comcast NBCUniversal is the Presenting Sponsor of My.Future, which is available to the nearly 4 million youth served by more than 4,100 Boys & Girls Clubs.

Comcast also will provide in-kind support that will include national airtime for BGCA's public service announcements to communicate the benefits Boys & Girls Clubs provide to youth most in need during out-of-school-time.

"Today's young people are digital natives, born into a world where technology is ever-present and constantly changing," said Jim Clark, president and CEO of BGCA, in a statement. "In order to ensure great futures for all our youth, it is our job to keep up to date with technology and make sure it reaches the communities that need it most. Through our partnership with Comcast NBCUniversal, My.Future will give Club members the technology skills needed to pursue promising careers and thrive in today's digital world."