Enhancing their mobile advertising offerings, Facebook will now allow targeted ads within 3rd party apps. Audience Network ads will come in three formats: banner, interstitial (full screen with a prompt), and “native” (which, Facebook says, are designed to “fit seamlessly”). Early advertising partners have already seen higher engagement with their ads, Facebook says. Read more […]
US Programmatic Ad Spend Tops $10 Billion This Year, to Double by 2016 – eMarketer
Programmatic is one of the hottest trends in modern advertising…for good reason. According to new eMarketer estimates, US programmatic digital display ad spend will grow 137.1% to eclipse $10 billion this year, or 45.0% of the digital display ad market. Significant growth will come from programmatic direct, expected to reach $8.57 billion in spending by […]
Kraft Says It Gets Four Times Better ROI from Content Than Ads
“Content outperforms advertising in terms of engagement…but relevant content programmed strategically with your advertising makes your advertising work harder for you.” Kraft says it gets 1.1 billion impressions and four times better return on investment through content marketing than advertising. Ms. Fleischer, the Content Marketing Institute’s “Content Marketer of the Year” for 2014, said one […]
Dallas News Revamps Flagship Luxury Pubs
Dallas Morning News’ luxury lifestyle publication FD magazine gets a new publisher with credentials from The Wall Street Journal and Modern Luxury. Lindsay Jacaman has been named group publisher of FD, formerly FD Luxe, The Dallas Morning News‘ flagship luxury magazine, as well as FD Love, the newspaper’s new bi-annual wedding edition, and the Design […]