The marketing solutions group for the Dallas Morning News
Enhancing their mobile advertising offerings, Facebook will now allow targeted ads within 3rd party apps. Audience Network ads will come in three formats: banner, interstitial (full screen with a prompt), and “native” (which, Facebook says, are designed to “fit seamlessly”). Early advertising partners have already seen higher engagement with their ads, Facebook says. Read more […]
Programmatic is one of the hottest trends in modern advertising…for good reason. According to new eMarketer estimates, US programmatic digital display ad spend will grow 137.1% to eclipse $10 billion this year, or 45.0% of the digital display ad market. Significant growth will come from programmatic direct, expected to reach $8.57 billion in spending by […]
Advertisers are fascinated by millennials and how they spend their time online. Find out what social media app Butter has learned about this key demographic. Butter, a new social media app, recently released a white paper that attempts to answer a (digital)-age-old question: How are millennials spending their time on the Internet? Read more from […]
“Content outperforms advertising in terms of engagement…but relevant content programmed strategically with your advertising makes your advertising work harder for you.” Kraft says it gets 1.1 billion impressions and four times better return on investment through content marketing than advertising. Ms. Fleischer, the Content Marketing Institute’s “Content Marketer of the Year” for 2014, said one […]
Facebook users hiding ads will now be asked for feedback as part of an on-going effort to reduce ineffective and annoying advertising. Facebook is trying to improve ad quality by limiting the reach of ads that more users “hide” from their news feeds. Additionally, the social network announced on Thursday that users will now be […]
Find out what big brands are doing with social now that the days of free organic exposure are over. Social platforms becoming paid media channels is not only changing how brands and agencies allocate spend but how they organize their companies. Read more from the source: Digiday
Once it was the remote control that changed the advertising world… now it’s streaming video, social media, mobile phones and programmatic advertising. These game-changing innovations are all a result of consumers taking back control of their media consumption. Read more from the source: Digiday
Dallas Morning News’ luxury lifestyle publication FD magazine gets a new publisher with credentials from The Wall Street Journal and Modern Luxury. Lindsay Jacaman has been named group publisher of FD, formerly FD Luxe, The Dallas Morning News‘ flagship luxury magazine, as well as FD Love, the newspaper’s new bi-annual wedding edition, and the Design […]
Social media marketers experiment with new strategies to measure the response of their audience online. Social media measurement is growing up fast. “Likes and followers, that’s kind of the thing of the past,”… “Its value is diminished, and brand marketers are having a hard time connecting it with their business metrics.” Read more from […]
This clever infographic traces the rise of digital display advertising. Native ads deliver more than 4 times higher expansion rate or CTR than static mobile banners, and more than 12 times that of desktop banner ads and other mobile findings. Sponsor content by Celtra Read more from the source: Digiday