Programmatic is one of the hottest trends in modern advertising…for good reason.

According to new eMarketer estimates, US programmatic digital display ad spend will grow 137.1% to eclipse $10 billion this year, or 45.0% of the digital display ad market. Significant growth will come from programmatic direct, expected to reach $8.57 billion in spending by 2016, or 42.0% of the US programmatic market–up from 8.0% this year.

Read more from the source: emarketer.com