Keys to the city: Meet the six Dallas members of Les Clefs d’Or

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As members of the oldest concierge society in the world, these six can do it all.

Meet the elite: the only Dallas associates of the globally prestigious Les Clefs d’Or (And wait till you learn what they had to do to get in)

Photograph by Maxine Helfman

produced and written by CHRISTINA GEYER|photographs by MAXINE HELFMAN

 As a concierge,” explains Robert Watson, an honorary president of Les Clefs d’Or Union Internationale des Concierges d’Hotels, “to belong to Les Clefs d’Or is what you aspire to. That is the peak of your career.” Watson first started working in hotels in London at age 16 and now serves as chef concierge — in French, “chef” means “chief” or “head” — at the Willard InterContinental hotel in Washington, D.C. He knew from his earliest working days that becoming a member of the prestigious Les Clefs d’Or was the ultimate goal. Five years later, at the ripe age of 21, he was accepted — though not without plenty of hard work and a natural knack for hospitality.

Photograph by Maxine HelfmanLes Clefs d’Or, “the keys of gold,” was founded by three Swiss concierges in Paris in 1929 and is largely considered the most respected society in the hotel and hospitality industries. “The keys are our badge,” says Watson, referring to the pin that all members wear proudly on their lapels: two gold keys crossed in the shape of an elegant X. The goal of the organization is simple: create a network of the most professional, efficient, zealous and well-mannered concierges who work together worldwide to accommodate any request asked of them by their hotel guests. “Everyone has access to Google,” says Watson. “But we have firsthand information. To find the best of the best, all we have to do is pick up the Les Clefs d’Or international book of members.” In the age of instant everything and a do-it-yourself mentality — restaurant reservations you make online, myriad digital ways of reserving even private air travel — members of Les Clefs d’Or contrarily operate the same way they have for nearly 65 years: They call one another on the phone to expedite requests both large and small. It’s old-school cool.

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