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ShareConversion Rate Optimization can and will help you get more leads, convert more users, and make more money. So stop leaving money on the table! ...
Conversion Rate Optimization can and will help you get more leads, convert more users, and make more money. So stop leaving money on the table!
Learn tips, tactics, tools, and techniques to build an actionable plan that will help connect with your users. Through case studies, examples, and best practices learn how to:
Understand the basics of User Psychology
Build basic Personas & Action Paths
The importance of User Experience & Page Design
Leverage analytics data
Easy ways to improve Bounce Rate and Time on Site
Using AIDA as part of your online marketing strategy
Crafting effective Calls to Action
Start A/B testing
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Someone is acting based upon fear might get a home security system, they might NOT take action on your site.
Greed comes from folks thinking that their lives will be better if they take an action.
Confusing Messages lead to fear
Unknown next steps lead to fear
Clear answers lead to greed
Move past the threshold of Greed
In the end, giving up personal information is a buzzkill, but knowing that threshold is crucial to your online success.
Nike says don't hurt when you run
Nike has cool shoes with features value prop
Nike has an athlete you trust
a always…
B - Be
C - Conversion Rate Optimization
Glengarry Glen Ross
always learning
always improving options
etc.
A year is an eternity online.
Look at these sites from 2003
Pages Viewed/Visit - explain
Time on Site is not always a good thing, but does make for a decent barometer of engagement
a bit sexist
experience for all personas
Actually it's a very extreme example: Airport Parking
Say you're working for the Port of Portland...
some sort of vested interesting in airport parking
What if those same people happen to also like the Blazers… or Bridgeport Beer? Use that info to target your users and define your personas
Action Paths or user journeys as they're sometimes called help you craft unique experiences within a broadly targeted site.
Remember Jill?
She doesn’t need the path for Partners (those using Ariba or NetSuite already)
She doesn’t need the login
She needs to know about the integration solutions this site offers
She MIGHT look into more info
Looking at current analytics to determine entrance path, interactions, etc. We defined 3 major paths with 4 conversion opportunities
Services offered - spelled out and easily digestible. We don't do PR, he should know in 5 seconds.
Details of the Work - do we link build? do we make infographics?
Timeframe - how long does it take, what do I get? Show a workflow.
the psychographic user personas allows us to incorporate common interests or themes into our site/content
all the Joe's happen to like the Jazz then use a trumpet player in your hero image
That test was successful, true. But it also was a test of button v. no button.