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Editors' Picks
How to Build a Wristwatch
Nov 06, 2014 | 113-part series
Chris Heller
This advertisement for NOMOS Glashütte reveals the intricate, step-by-step construction of a luxury watch. The process is unexpectedly soothing to see; it's nearly silent, save for the whirring sounds of metal lathes and the satisfying "click" of each part snapping into place. Then, once the watch is complete, you're left feeling another kind of comfort. The watch isn't just a thing anymore. With its insides known, it's become a community of machine, working in unison to register time.
Courtesy of
NOMOS Glashütte
About This Series
A curated showcase of short films selected by The Atlantic