Presented by
<iframe width="640" height="360" frameborder="0" webkitallowfullscreen="webkitallowfullscreen" allowfullscreen="allowfullscreen" mozallowfullscreen="mozallowfullscreen" src="http://www.theatlantic.com/video/iframe/382462/"></iframe>

Editors' Picks

How to Build a Wristwatch

Nov 06, 2014 | 113-part series
Chris Heller

This advertisement for NOMOS Glashütte reveals the intricate, step-by-step construction of a luxury watch. The process is unexpectedly soothing to see; it's nearly silent, save for the whirring sounds of metal lathes and the satisfying "click" of each part snapping into place. Then, once the watch is complete, you're left feeling another kind of comfort. The watch isn't just a thing anymore. With its insides known, it's become a community of machine, working in unison to register time.
Courtesy of NOMOS Glashütte

Comments

About This Series

A curated showcase of short films selected by The Atlantic

Most Watched

More in this Series

Series

Latest