TIME Companies

7 Things You Didn’t Know About Facebook From Mark Zuckerberg’s Q&A

Mark Zuckerberg Attends Mobile World Congress
Co-Founder, Chairman and CEO of Facebook Mark Zuckerberg speaks during his keynote conference as part of the first day of the Mobile World Congress 2014 at the Fira Gran Via complex on February 24, 2014 in Barcelona, Spain. David Ramos—Getty Images

Find out why Zuckerberg is always wearing a gray t-shirt, and why he wants Facebook to be like water

About eight years ago, Facebook’s employees—so few then that they could easily sit together in a circle—started a practice of holding employee town hall-style Q&As with CEO and founder Mark Zuckerberg. On Thursday, the public was allowed in on this tradition for the first time, as Zuckerberg and other execs fielded questions posted on the event’s Facebook page and from a live audience.

Here are the most important, surprising and funny takeaways:

“My goal was never to make Facebook cool. I am not a cool person”

Facebook might be “losing its charm,” as one audience member said, but that’s only because Zuckerberg wants the central aspect of Facebook—the facilitation of communication and connections—to be something as regular, expected and uneventful as switching on a lightbulb or turning on a water faucet. Those aren’t necessarily “cool,” Zuckerberg explained, but rather are things “people can rely on.”

Facebook has plans for solar-powered drones that’ll beam down Internet access

It’s a futuristic pursuit, but Zuckerberg believes it’s Facebook’s responsibility as the world’s most popular Internet service—one-sixth of the world is on Facebook—to spread Internet to the 4-to-4.5 billion people who aren’t connected. The project, called Internet.org, is a partnership with other tech giants to bring affordable Internet access to the world.

COO Sheryl Sandberg let the audience in on one of her “major” contributions to Facebook

“One of the major things I contributed was I went around telling people Mark actually has more than one of that t-shirt, which people found to be very reassuring,” Sandberg said, referring to how Zuckerberg is frequently seen wearing his signature gray t-shirt.

There’s a reason why Zuckerberg is always wearing that one shirt

“I’m in this really lucky position where I get to wake up every day and help serve more than 1 billion people, and I feel like I’m not doing my job if I spend any of my energy on things [like deciding what to wear],” Zuckerberg said. “Even though it kind of sounds silly that that’s my reason for wearing a gray t-shirt every day, it also is true.”

The average user sees less than 10% of his/her Facebook stories via the NewsFeed.

Zuckerberg said the average Facebook user only sees about 100 of their 1500 stories per day on their NewsFeed. The curated NewsFeed—Zuckerberg hopes it’ll be “the perfect personalized newspaper for every person in the world”—is part of the reason why businesses are complaining their free Facebook Pages are reaching fewer and fewer people.

Zuckerberg found The Social Network to be “hurtful”

Unlike what the Oscar-winning film suggested, attracting women was wasn’t one of the reasons Zuckerberg started Facebook. In fact, he said was dating Priscilla Chan, now his wife, at the time. It’s a portrayal Zuckerberg finds “hurtful,” as he said Facebook’s mission was first and foremost to help people stay connected to their loved ones.

Zuckerberg doesn’t want you to think of only him when you think of Facebook

“One of the things I think the media gets wrong about companies or inventions [is] they try to make it seem like one person did it,”Zuckerberg said. He pointed to his colleagues who were also involved in the Q&A as a testament to Facebook’s multi-person leadership, and told students in the audience that one of his keys to success was surrounding himself with supportive people.

TIME Security

Home Depot Hackers Exposed 53 Million Email Addresses

A shopper walks past a large Home Depot logo inside a store in New York on May 16, 2006.
A shopper walks past a large Home Depot logo inside a store in New York on May 16, 2006. Bloomberg/Getty Images

They also stole information from 56 million credit cards

The Home Depot hack was even worse than authorities originally thought, according to a new report. Along with compromising 56 million credit card accounts, the hackers also exposed 53 million customer email addresses.

Two months ago, the hackers accessed the retailer’s system through usernames and passwords they stole from a refrigeration contractor’s electronic billing account. Target and other companies have been infiltrated in a similar fashion. Authorities who investigated the Home Depot incident revealed the full scope of the hack to the Wall Street Journal Thursday.

The Home Depot hackers took aim at 7,500 of the company’s self-checkout lanes. The software hid itself for five months, collecting data and transmitting it to an outside system.

[WSJ]

TIME Companies

Embattled TV Startup Aereo Is Laying Off Staff in NYC and Boston

Supreme Court Hears Case Pinning Startup Internet TV Company Aereo Against Major Broadcast Networks
In this photo illustration, Aereo.com, a web service that provides television shows online, is shown on an iPhone 4S on April 22, 2014 in New York City. Andrew Burton—Getty Images

Cheerio, Aereo

Aereo, the embattled television streaming company that sought to make it easier for its users cut ties with cable, announced Thursday that it is laying off staff in New York City and Boston.

“In an effort to reduce costs, we made the difficult decision to lay off some of our staff in Boston and New York,” said Aereo spokesperson Virginia Lam. “We are continuing to conserve resources while we chart our path forward. We are grateful to our employees for their loyalty, hard work and dedication. This was a difficult, but necessary step in order to preserve the company.”

Aereo has been fighting to stay alive after the Supreme Court ruled over the summer that the company’s live-TV-on-the-web services violated copyright law. In July, Aereo sought to pose a new legal argument that it is itself a cable company, but a recent court injunction required it to stop transmitting live television.

In a letter to the Massachusetts Division of Career Services published by Beta Boston, Aereo said it was shutting down its business operations in Boston “and conducting permanent layoffs at its Boston office” of 43 employees, effective November 12.

Aereo charged subscribers $8 a month for access to broadcast content on their web browsers, tablets and phones. The technology captured broadcasters’ over-the-air transmissions and stored them in a remote DVR for customers who were already in range of the free television signals.

TIME Advertising

See How Facebook Sold Advertising Space Back in 2005

When way less than one-sixth of humankind used Facebook

One of the original 10 Facebook employees shared this week a glimpse into the social media giant’s early years: a pitch deck sent to advertisers back when the company was called TheFaceBook.

The document, dated April 18, 2005, focuses on how the 14-month-old company TheFaceBook plans to advertise Starbucks DoubleShot. The pitch says they’ll target college students—only students with a “.edu” e-mail could use TheFaceBook then—whose profiles contained keywords like “coffee” or “snowboarding,” the roots of a strategy that’s the reason why Facebook’s ads are now so eerily personalized. There was also room for old-school banner ads.

The pitch also reminds us just how fast Facebook has grown during its 10-year history. The document reports only 1.9 million monthly unique visitors, while Facebook said as of Sept. 30, 2014 it has 1.35 billion monthly active users, which is about one-sixth of the world’s population.

TIME legal

Why the Constitution Can Protect Passwords But Not Fingerprint Scans

Password Fingerprints Fifth Amendment
A portable fingerprint scanner is displayed at the Biometrics Conference and Exhibition at the Queen Elizabeth II Conference Centre. Peter Macdiarmid—Getty Images

Fingerprint scans are more secure, except when it comes to the Fifth Amendment

Cellphone fingerprint passcodes weren’t on James Madison’s mind when he authored the Fifth Amendment, a constitutional protection with roots in preventing torture by barring self-incriminating testimonials in court cases.

Yet those tiny skin ridges we all share were at the heart of a Virginia court case last week in which a judge ruled that police, who suspected there was incriminating evidence on a suspect’s smartphone, could legally force the man to unlock his device with its fingerprint scanner. While the Fifth Amendment protects defendants from revealing their numeric passcodes, which would be considered a self-incriminating testimonial, biometrics like fingerprint scans fall outside the law’s scope.

“If you are being forced to divulge something that you know, that’s not okay,” said Marcia Hofmann, an attorney and special counsel to digital rights group Electronic Frontier Foundation. “If the government is able through other means to collect evidence that just exists, then they certainly can do that without stepping on the toes of the constitutional protection.”

“The important thing is,” Hofmann said, “is it something you know, or something you have?”

The Virginia ruling was perhaps the most clear-cut decision among similar cases whose outcomes have varied significantly by circumstance. In United States v. Fricosu (2012), a court ruled because it was “a foregone conclusion” that the defendant’s password-locked data was incriminating, the Fifth Amendment didn’t apply. In United States v. John Doe (2011), the defendant, who had a hard drive protected by encryption, at first didn’t receive Fifth Amendment protection, but that decision was reversed by an appellate court that ruled that if Doe provided his decryption password, then it would “lead the Government to evidence that would incriminate him.” Last week’s Virginia ruling is a fresh example of what can happen when a 225-year-old law is applied to a field as rapidly changing as digital security.

“I think the courts are struggling with this, because a fingerprint in and of itself is not testimony,” said Hayes Hunt, a criminal defense and government investigations lawyer at Cozen O’Connor. “The concern is, once we put a password on something or in ourselves, we have a certain privacy interest.”

Judges across the country will only have to make more decisions about biometrics, as their use by everyday consumers is on the rise. Today, our data is protected by everything from iris scans at airports to heartbeat measurements and ear-print smartphone locks. “This whole area is in such a state of flux,” said Jody Goodman, a counsel at Crowell & Moring. “It seems like every week there are new things happening.”

Apple in particular is one of the most widely-recognized consumer technology companies that have adopted biometrics, though it wasn’t the first. Its latest flagship iPhones and iPads come with Touch ID, which lets users unlock their devices or make payments by scanning their thumbprints instead of inputting a numeric passcode. But while Apple and other companies with fingerprint scanners on their devices say the feature provides more protection from data theft, the Virginia ruling means that data protected only by an old-school passcode is afforded stronger legal protection under the Fifth Amendment.

The solution for those seeking more legal cover for their data, though, is surprisingly simple. If a defendant’s data is protected by both a thumbprint and a passcode, he or she could invoke the Fifth for the thumbprint, thereby blocking access to the data — at least according to the precedent set by the Virginia case. But for now, iPhones at least lack this option, probably because it’s not being demanded by consumers.

“I think Apple will respond to what the market demands,” said Goodman. “Most people don’t want to be bothered [by additional security]. That’s why the fingerprint technology was created in the first place.”

TIME legal

Feds Arrest Alleged Operator of ‘Silk Road 2.0′

Authorities claim Blake Benthall, 26, was behind the illegal online marketplace

A man who allegedly ran a copycat website of a shuttered online marketplace used for the anonymous sale of illegal drugs and other goods was arrested on Wednesday in San Francisco, federal authorities said Thursday.

Investigators claim that Blake Benthall, 26, co-created Silk Road 2.0 in November 2013 after the man accused of founding the original Silk Road — Ross Ulbricht, known as “Dread Pirate Roberts” — was arrested and had his site shut down the month earlier. Operating under the name “Defcon,” the officials allege, Benthall owned and operated “one of the most extensive, sophisticated, and widely used criminal marketplaces on the Internet today.”

The marketplace, which shielded its some 150,000 active users with Tor technology and appears to have been seized by federal authorities, was apparently generating sales of about $8 million each month, primarily in illicit drugs.

“Let’s be clear—this Silk Road, in whatever form, is the road to prison,” Manhattan U.S. Attorney Preet Bharara said in a statement. “Those looking to follow in the footsteps of alleged cybercriminals should understand that we will return as many times as necessary to shut down noxious online criminal bazaars. We don’t get tired.”

Benthall is charged with money laundering, conspiring to commit computer hacking, conspiring to traffic in fraudulent identification documents and conspiring to commit narcotics trafficking. The latter charge carries a sentence between 10 years and life in prison. He is expected to appear in federal court in San Francisco on Thursday.

TIME Smartphones

Apple’s Next iPhone May Have Revolutionary 3D Screen

Apple Inc. Launches iPhone 6 And iPhone 6 Plus Smartphones In Madrid
Customers hold their new and old iPhones to get them set up at Puerta del Sol Apple Store as Apple launches iPhone 6 and iPhone 6 Plus on September 26, 2014 in Madrid, Spain. Pablo Blazquez Dominguez—Getty Images

A Taiwanese news site reports that Apple is considering using 3D technology in the next iPhone

Apple may be gearing up to introduce a glasses-free 3D display on its next iPhone.

The Taiwanese media website Economic Daily News reported that the screen would be “naked eye 3D,” meaning that it would be a glasses-free setup. It couldn’t be built using the current embedded touch technology Apple has used in the past, but the site says Apple would again solicit touch screen manufacturer TPK to develop the next-gen phone.

The report is highly speculative, but Apple has dipped its toes in 3D devices for years, according to MacRumors. Apple applied for a patent six years ago for 3D stereoscopic displays, and applied for a patent for 3D Hyper Reality displays that would change the perspective of objects on a screen in relation to where the user moves their head. Amazon’s Fire Phone also uses what’s called “dynamic perspective” to produce a 3D-like experience.

Apple’s iOS already uses a parallax feature which gives a 3D-style effect to the iPhone screen—try rotating your screen and notice how icons move in relation to the background, giving the phone a feeling of depth.

 

TIME Video Games

Check Out This New Halo Ad Set to Queen’s ‘We Will Rock You’

Halo: The Master Chief Collection is out next week

Halo: The Master Chief Collection, a jam-packed collection of specially remastered Halo titles, rolls out on Xbox One consoles next week, just in time for the holiday shopping season. To celebrate the launch, Microsoft is running this TV ad starting today, featuring footage from the game set to Queen’s “We Will Rock You.”

Microsoft is hoping that The Master Chief Collection, which includes Halo: Combat Evolved, Halo 2, Halo 3 and Halo 4 in addition to access to the Halo 5: Guardians multiplayer beta, will boost sales of its Xbox One console, which many people think is losing the sales battle against rival Sony’s PlayStation 4 console. In another attempt to boost holiday sales, Microsoft recently lowered the price of new Xbox One consoles by $49 down to $350 through the end of the year.

TIME apps

Your Favorite Google App Just Got a Redesign

Google Maps Returns To Apple's iPhone
The Google Maps app is seen on an Apple iPhone 4S on December 13, 2012 in Fairfax, California. Justin Sullivan—Getty Images

Revamped Google Maps app works with Uber, OpenTable

Google’s popular Google Maps app got a slick new redesign Wednesday.

The retooled app sports bolder colors and a greater emphasis on using photos to highlight specific locations on the maps. The app also features tighter integration with other services like OpenTable, which allows you to now book dinner reservations within Google Maps, and Uber, which will allow users to see estimated prices and pickup times within Google’s app. The updated Google Maps also places a greater emphasis on the new “Explore” tab, which lets users see a curated list of popular attractions in the vicinity.

google maps 1

google maps 2

 

Check out some photos of the redesign above.

TIME Gadgets

Amazon Unveils Siri-Like Speaker You Control With Your Voice

A plug-in personal assistant on your service 24/7

Amazon announced on Thursday its latest product, a voice-controlled smart speaker called Amazon Echo.

The Siri-like personal assistant which plugs in to a wall outlet can be left powered-on 24/7 and responds to commands like “will it rain tomorrow?” or “play music by Bruno Mars,” according to Amazon. Amazon Echo connects to Bluetooth, Wi-Fi and the cloud, enabling it to perform commands like stream music on Spotify, add an item to a shopping list, or search online for the most recent information about a question.

The roughly 3 in. by 9 in. cylindrical device isn’t listening and responding to everything it hears, though: in order to activate the device, users must use a “wake word,” a name or term preceding the voice command.

Amazon Echo retails at $199, but for a limited time only it will cost only $99 for Amazon Prime members. Customers must request an invitation for more details, including when the smart speaker will become available.

 

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