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Online video has revolutionised traditional print organisations and changed the way the Guardian approaches journalism; smartphones, editing software and evolving camera technology have made potential video journalists of us all: inky-fingered hacks are being told to pick up a camera; advertisers can’t get enough of online video... Are you wondering how to survive and thrive in this new visual world?
This evening Masterclass will cover the changing nature of journalism and the media, from telling news stories digitally to brand funded content stories
This course is for you if...
- You work in journalism, media, production/film, brand marketing or communications, from junior to mid level
- You are interested in learning about how journalism and media is changing with digital technology
Course description
This is an informal and relaxed lecture delivered by Dan. He will draw on his experiences and use plenty of case studies including video journalism for SBS TV and web, brand funded content for Get up, Vic Roads, Commonwealth bank, Dick Smith, and online TV content for the Guardian (A Rational Fear).
PLEASE NOTE: A basic knowledge of the media, digital media and trends in the communications sectors is desired.
Topics covered on the day include
- Trends in digital journalism
- Video journalism
- Content marketing
- Digital tools of the trade
- Media business models
- Uncovering the content audiences are looking for
- Finding content brands will pay for
- Finding audiences online
- Sending content
Tutor profile
Dan Ilic is a comedian, writer, performer, journalist, broadcaster, and filmmaker. He produces and directs viral videos and regularly speaks on the future of digital entertainment.
He is the man behind A Rational Fear, a video series published by Guardian Australia, and is best known for his work on TV shows Can Of Worms, Hungry Beast and The Ronnie Johns Half Hour. His commitment to causing trouble for a good cause saw him writing and performing his Melbourne Fringe Festival show Beaconsfield: A Musical in A flat minor, which chronicled the media exploitation of the Beaconsfield mine disaster.
Dan is also the host and creator of satirical comedy project: A Rational Fear. Dan crowdfunded the project and raised in excess of $52,000. He then produced 40 video or online TV episodes and live events, as well as offered backers merchandising: http://arationalfear.tumblr.com/
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Details
SYDNEY
Date: Thursday 19 March 2015
Times: 6:00pm – 9:00pm
Location: NSW Teachers Federation (meeting room #3)23-33 Mary St, Surry Hills NSW 2010
Price: $59
Event capacity: 100
Dress code: There is no dress code for Masterclasses. Please wear whatever you feel comfortable in.
