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In the digital age, providing your target audience with relevant, high-quality online content is a proven means to increase their trust in your brand and convert goodwill into increased sales. If your content is good enough to share, your customers will spread the word; “viral” is the Holy Grail. However, creating great content can be a daunting and time-consuming challenge. This accessible course will help you find your voice and your strongest possible position within the market.
This course is for you if…
- You’re in a marketing or communications role
- You work in media
- You create content and/or advertising (in-house and agencies)
- Your line of work is Transmedia and/or production
Course description
Through a series of presentations and discussions, this full-day Masterclass will demonstrate how to create, produce and share effective marketing content. Learn simple and productive methods to communicate directly with your customers, generate new leads, and ultimately increase your profits.
Topics covered on the day include:
- How to find the inspiration to create compelling, sharable content
- How to create and execute an effective content marketing strategy
- How to track the effectiveness of marketing content
- Understand why viral video is still the Holy Grail of content marketing
- Understand what digital devices are available and how to use them
- How to leverage digital content into real world events and merchandise
PLEASE NOTE: A basic knowledge of digital media and advertising is advantageous. Please bring a laptop, iPad or tablet and necessary stationery to use in class.
Tutor profile
Dan Ilic is a comedian, writer, performer, journalist, broadcaster, and filmmaker. He produces and directs viral videos and regularly speaks on the future of digital entertainment.
He is the man behind A Rational Fear, a video series published by Guardian Australia. Dan is best known for his work on TV shows Can Of Worms, Hungry Beast and The Ronnie Johns Half Hour. His commitment to causing trouble for a good cause saw him writing and performing his Melbourne Fringe Festival show Beaconsfield: A Musical in A flat minor, which chronicled the media exploitation of the Beaconsfield mine disaster.
Dan is also the host and creator of satirical comedy project: A Rational Fear. Dan crowdfunded the project and raised in excess of $52,000. He then went on to produce 40 video or online TV episodes, live events and offer backers merchandising: http://arationalfear.tumblr.com/
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Details
SYDNEY
Date: Tuesday 31 March 2015
Times: 10:00am – 5:00pm
Location: NSW Teachers Federation (meeting room #3)23-33 Mary St, Surry Hills NSW 2010
Price: $349 (includes GST, booking fee, lunch and refreshments)
Event capacity: 16
Dress code: There is no dress code for Masterclasses. Please wear whatever you feel comfortable in.
