Sweden’s Postal Service Is Putting Robyn, Max Martin, and Avicii on Stamps
![robyn_big robyn_big](https://webarchive.library.unt.edu/dentonfracking/20141106200630im_/http://www.slate.com/content/dam/slate/blogs/moneybox/2014/11/06/aviici_max_martin_robyn_on_swedish_postage_stamps/robyn_big.jpg.CROP.promo-mediumlarge.jpg)
Postnord
Today, I'm taking a break from envying Sweden for its generous welfare state so that I can spend time envying it for its progressive taste in stamps. The country's postal service is out with a new set featuring contemporary Swedish pop stars including the deity otherwise known as Robyn, producer Max Martin, and EDM button-pusher Avicii.
![max_martin max_martin](https://webarchive.library.unt.edu/dentonfracking/20141106200630im_/http://www.slate.com/content/dam/slate/blogs/moneybox/2014/11/06/aviici_max_martin_robyn_on_swedish_postage_stamps/max_martin.jpg.CROP.original-original.jpg)
![popexport_avicii_1 popexport_avicii_1](https://webarchive.library.unt.edu/dentonfracking/20141106200630im_/http://www.slate.com/content/dam/slate/blogs/moneybox/2014/11/06/aviici_max_martin_robyn_on_swedish_postage_stamps/popexport_avicii_1.jpg.CROP.original-original.jpg)
![popexport_seinabosey popexport_seinabosey](https://webarchive.library.unt.edu/dentonfracking/20141106200630im_/http://www.slate.com/content/dam/slate/blogs/moneybox/2014/11/06/aviici_max_martin_robyn_on_swedish_postage_stamps/popexport_seinabosey.jpg.CROP.original-original.jpg)
![fak fak](https://webarchive.library.unt.edu/dentonfracking/20141106200630im_/http://www.slate.com/content/dam/slate/blogs/moneybox/2014/11/06/aviici_max_martin_robyn_on_swedish_postage_stamps/fak.jpg.CROP.original-original.jpg)
This is a bit like if the U.S. Post Office had the daring to put Taylor Swift or Kanye West on a stamp—which I imagine would lead to some sort of angry and very analog letter-writing campaign by incensed American collectors. (Recall, these are the same people who managed to get ticked off by a Harry Potter series.) Anyway, check out some samples below (and a hat tip to Pitchfork).