CDP reported that S&P 500 industry leaders that are actively managing and planning for climate change are generating 18 percent higher ROE than peers and 67 percent higher than companies that do not disclose on climate change.
Live from SB '14 London: Aligning Strategy, Product Innovation, Customer Preferences and Performance Metrics with Mike Barry from Marks and Spencer. Join us now!
While we’ve made great strides, there remains a huge distance to go in order to fully protect our natural resources, clean up our dirty energy system, and turn the corner on global greenhouse gas emissions in time to avoid the worst impacts of climate change.
Companies need to involve their customers while communicating their brand promise in order to get their attention and consideration for future purchases.
Today at SB'14 London: New study exploring the online communication strategies of the 17 biggest fast-moving consumer goods multinationals and 162 of their best performing and most important individual brands.
Live from SB '14 London: Aligning Strategy, Product Innovation, Customer Preferences and Performance Metrics with Mike Barry from Marks and Spencer. Join us now!
Many discussions are summed up with one thing many agree on: the need for “alignment” of the different frameworks or approaches suggesting principles or indicators.
News, Views, Events and Community surrounding the field of Sustainable Brand building
Introduction
We fuel the Sustainable Brands community with news, events,skills training, a robust digital learning library, peer-to-peer learning groups, various levels of membership and more -- all designed to help corporate brand and sustainability professionals, social entrepreneurs and the eco-system of value partners who support them uncover, and successfully execute on new opportunities to profitably innovate for sustainability.
Our promise is to inspire, engage and equip today's business and brand leaders to grow revenues and enhance brand value, reputation and loyalty, while helping lead us to a healthy and sustainable future for all.