Cheap denim made in the eastern countries to reduce the costs, planned obsolescence so that you buy more... Sorry Levi's, I've been buying your stuff for more than 25 years now, but I'm done with it.
You can reproduce historic levis and advertize upon them, your denim is now pure low quality material, thin as a cigarette paper and it's unacceptable considering the price you keep charging for a pair of them...
I've been wearing levi's since I'm 13, I'm 42 now and a very sad customer, who decides to stop feeding the beast... You can delete this comment, as you'll surely do... not advert correct...
how to kill a myth for the sake of profit ! sad...