Dallas area shoppers who participated in a survey about their holiday shopping intentions expect to make big use of their smartphones.
When asked about how they plan to use their smartphone as shopping tool, 49 percent said they plan to use it to find a store location. That surprised me, but with so much research being done online first, shoppers are often heading to exact locations. Stores close and open during the year, or move from one mall to the other, so that makes sense.
The number of people who plan to use their phone to check prices jumped to 42 percent from 31 percent last year.
More and more shoppers are using their phones to make a purchase online: 22 percent versus 18 percent.
More people will be reading reviews: 37 percent versus 28 percent last year. I have been reading more of them myself lately.